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Free Tool

Schema Markup Generator

Select a schema type, fill in the fields, and get valid JSON-LD markup ready to paste into your page. No signup required.

JSON-LD output
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "description": "Article description",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Publisher Name"
  },
  "datePublished": "2026-10-26"
}
</script>

Validate your schema

Paste into Google's Rich Results Test to verify it's valid before deploying.

Open Rich Results Test

Which schema types you can generate

Article
Blog posts, news and guides. Adds headline, author, publisher and publish date — useful for Top Stories and for AI tools judging authorship.
FAQ Page
Question-and-answer content. Google now limits FAQ rich results to authoritative government and health sites, but the markup still helps machines parse Q&A content.
Local Business
Physical businesses. Name, address, phone and region support local search and map results.
Software / SaaS
Apps and SaaS products, with category, operating system and price.
Person and Organization
Authors, founders and brands. These are the entity signals AI models use to connect your content to who wrote it.
Product
Products with price and availability, which feed Shopping results and AI shopping assistants.
HowTo
Step-by-step guides. Google retired HowTo rich results, but the structure is still readable by AI systems.

How to add the markup to your site

Copy the generated <script type="application/ld+json"> block and paste it into the <head> or body of the page it describes. Each page should describe itself: Article markup belongs on that article, Product markup on that product page.

Then validate it with Google's Rich Results Test and the Schema.org validator. Only mark up information that is visible on the page — markup that doesn't match the content can be ignored or trigger a manual action.

Frequently asked questions

Does schema markup improve rankings?

Not directly. It makes pages eligible for rich results, which raise click-through, and gives search engines and AI models unambiguous facts about the page and the entity behind it.

JSON-LD or microdata?

JSON-LD. It's Google's recommended format and keeps the markup separate from your HTML, so it's easier to maintain.

Is the generator limited?

No — it runs entirely in your browser, so it's free and unlimited.