Founder, Surfaceable
Baz built Surfaceable after noticing that brands with strong SEO were becoming invisible to AI search tools — a gap that traditional platforms weren't measuring. He writes about technical SEO, answer engine optimisation, and how brands can stay visible as AI reshapes the way people find information.
Agentic SEO: How to Make Your Brand Discoverable by AI Agents
AI agents are browsing the web and making decisions on behalf of users. Here's what agentic SEO is, why it matters now, and 5 concrete steps to make your brand agent-discoverable.
AI Visibility Benchmark Report 2026: Which Brands Get Cited by AI (and Which Don't)
Surfaceable analysed AI citation data across 60 brands and 20 industries. Here's what the data shows about which brands get mentioned by ChatGPT, Claude, Gemini, and Perplexity.
Generative Engine Optimisation (GEO): The Research-Backed Guide
GEO is the discipline of optimising content to be cited by AI search engines. Here's what the research says actually works, how it differs from SEO, and how to measure your GEO performance.
llms.txt: The Complete Guide (What It Is, How to Write One, and Why It Matters)
Everything you need to know about llms.txt — the file standard that helps AI systems understand your website. Includes the exact format, a real annotated example, common mistakes, and how to check compliance.
MCP for SEO Teams: Run Audits and Track Visibility Without Leaving Your AI Assistant
The Model Context Protocol lets AI assistants call external tools natively. Surfaceable's MCP server brings 16 SEO tools into Claude Desktop, Cursor, and compatible agents — here's why that changes how SEO teams work.
The State of AEO in 2026: Adoption, Benchmarks, and What's Coming Next
An industry analysis of where Answer Engine Optimisation stands in 2026 — adoption rates, which sectors are ahead, key trends, and what the next 12 months will bring.
Semrush vs AI Visibility Tools: What's Missing and How to Fill the Gap
Semrush is the best traditional SEO tool available. But it was built before AI search existed — and it cannot tell you whether ChatGPT or Perplexity mention your brand. Here's how to use both together.
AEO Strategy: How to Build a Long-Term Answer Engine Optimisation Plan
Answer Engine Optimisation requires a different strategic approach to SEO. Here's how to build an AEO strategy that compounds over time — not just a one-off fix.
How to Rank in AI Search: What Works Across ChatGPT, Perplexity, and Gemini
AI search works differently to Google. This guide covers the ranking factors that matter across ChatGPT, Perplexity, Claude, and Gemini — and how to optimise for all of them.
How to Use Surfaceable to Track Your Brand's AI Visibility Score
A practical walkthrough of using Surfaceable to measure and improve your brand's AI visibility across ChatGPT, Claude, Gemini, and Perplexity.
How to Do AEO: A Practical Answer Engine Optimisation Strategy
A step-by-step guide to implementing AEO (Answer Engine Optimisation). Learn how to structure content, implement schema, and make your brand the source AI cites.
How to Rank in Google AI Overviews: The Complete Guide for 2026
Google AI Overviews appear at the top of search results for millions of queries. This guide explains how they work and how to optimise your content to be cited.
Gemini SEO: How to Get Your Brand Cited by Google's AI
A practical guide to optimising for Gemini — Google's AI model powering AI Overviews, Gemini.google.com, and AI Mode. Learn how Gemini decides what to cite and how to show up.
The Best Free SEO Tools in 2026 (Tested and Ranked)
A practical guide to the best free SEO tools in 2026 — covering audits, keyword research, rank tracking, and AI visibility. No upsell fluff.
SEO Metrics That Actually Matter in 2026 (and How to Track Them)
A practical guide to the SEO metrics worth tracking in 2026 — organic traffic, rankings, Core Web Vitals, click-through rate, AI visibility, and more.
The Rise of AI Search: What It Means for SEO Professionals in 2026
AI search has fundamentally changed the SEO landscape. Here's what SEO professionals need to understand about the new environment and how to adapt their practice.
How to Improve Your SEO Score: A Step-by-Step Guide
Your SEO score reflects the health of your website across technical, content, and performance signals. Here's exactly how to improve it, step by step.
Meta Tags for SEO: The Complete Guide for 2026
Everything you need to know about meta tags for SEO in 2026 — title tags, meta descriptions, robots directives, Open Graph, and what actually moves rankings.
Canonical Tags: What They Are, When to Use Them, and How to Get Them Right
A practical guide to canonical tags (rel=canonical) in SEO. Learn when to use them, common mistakes, and how they interact with indexing and link equity.
XML Sitemaps: How to Create, Structure, and Submit Them for Maximum Indexing
Everything you need to know about XML sitemaps in 2026 — structure, best practices, image and video sitemaps, submission, and common mistakes to avoid.
Technical SEO Checklist: 40 Checks for a Crawlable, Indexable Site
A practical technical SEO checklist covering crawlability, indexing, site structure, security, redirects, canonical tags, Core Web Vitals, and schema markup.
How to Build Brand Authority That AI Models Trust and Cite
A strategic guide to building the kind of brand authority that earns consistent citations from ChatGPT, Claude, Perplexity, and Gemini in 2026.
SEO Audit Checklist 2026: 50 Checks to Run on Any Website
A complete SEO audit checklist for 2026. Covers technical SEO, on-page, content, schema, Core Web Vitals, and AI search readiness — with 50 actionable checks.
Open Graph and Social Meta Tags: Why They Still Matter for AI Visibility
Open Graph and meta tags are not just for social sharing. Learn how these tags influence AI crawler interpretation and contribute to your brand's AI visibility.
Gemini vs Perplexity vs ChatGPT: Which AI Search Should You Optimise For First?
With multiple AI search platforms competing for users, which should you prioritise for your optimisation efforts? A practical framework for making the right call.
How to Do a Technical SEO Audit in 2026: Step-by-Step Guide
A complete step-by-step technical SEO audit process for 2026, covering crawlability, indexing, Core Web Vitals, structured data, and AI crawler accessibility.
Google vs AI Search: Understanding the New Search Landscape in 2026
How Google and AI search platforms compare in 2026, how user behaviour is shifting, and what it means for your visibility strategy across both ecosystems.
How to Optimise FAQ Pages for AI Answers and Featured Snippets
FAQ pages are among the most powerful formats for AI citations and featured snippets. Learn how to structure, write, and mark up FAQ content for maximum visibility.
Zero-Click Search and AI Answers: Adapting Your SEO Strategy
Zero-click search is accelerating with AI answers. Learn how to adapt your SEO strategy to maintain visibility and brand impact even when users don't click through.
Site Architecture for AI: How Structure Affects LLM Citations
Discover how your site's architecture influences whether AI systems can find, understand, and cite your content. A technical guide to building AI-friendly site structure.
How Claude Answers Questions About Your Industry — And How to Show Up
Understand how Anthropic's Claude forms answers about industries and brands, and learn practical steps to ensure your brand appears in Claude's responses.
Content Clusters for AI: Building Topical Authority That LLMs Recognise
Learn how to build content clusters that establish topical authority AI systems trust. Covers pillar pages, cluster structure, and how LLMs assess expertise.
SEO vs AEO: The Difference and Why You Need Both in 2026
SEO and AEO serve different channels but share common foundations. Learn how they differ, where they overlap, and how to build a strategy that covers both.
How to Write Content That AI Recommends to Users
A practical guide to writing content that AI systems like ChatGPT, Claude, and Perplexity will cite and recommend, with specific formatting and structural techniques.
Internal Linking Strategy for AI-Powered Search in 2026
How internal linking helps AI systems understand your site structure, builds topical authority, and improves your chances of being cited in AI-generated answers.
E-E-A-T in the Age of AI: Demonstrating Expertise to Language Models
How E-E-A-T signals translate to AI visibility, and what you can do to demonstrate experience, expertise, authoritativeness, and trustworthiness to LLMs.
robots.txt and AI Crawlers: Controlling What LLMs Index on Your Site
Learn how to use robots.txt to control which AI crawlers can access your site, and understand the strategic decisions around AI crawler access in 2026.
How Perplexity Search Works — And How to Rank In It
Understand how Perplexity AI retrieves and cites web content, and learn the specific tactics that improve your chances of appearing in Perplexity answers.
Entity SEO: Building Your Brand's Knowledge Graph for AI Discovery
Learn how entity SEO and knowledge graph optimisation help AI systems understand and recommend your brand. A practical guide for 2026 and beyond.
How to Track AI Visibility: Presence Rate, Position Score, and Share of Voice
Learn how to measure your brand's AI visibility with the right metrics: presence rate, position score, and share of voice across ChatGPT, Claude, and Perplexity.
Schema Markup for AI: JSON-LD Strategies That Get You Cited by LLMs
Learn how to use schema markup and JSON-LD to improve your chances of being cited by ChatGPT, Perplexity, Claude, and Google AI Overviews.
Core Web Vitals 2026: LCP, INP, and CLS — The Complete Guide
A practical guide to Core Web Vitals in 2026. Understand LCP, INP, and CLS, how to measure them, and the fixes that actually improve your scores.
How ChatGPT Decides What Brands to Mention (And How to Be One of Them)
Understand the signals that determine which brands ChatGPT recommends, and learn practical steps to increase your brand's presence in ChatGPT responses.
Technical SEO in 2026: What Still Matters and What to Drop
A no-nonsense guide to technical SEO in 2026. Learn which signals still move the needle, which are obsolete, and how to prioritise your audit efforts.
What Is AEO? The Complete Guide to Answer Engine Optimisation
Answer Engine Optimisation (AEO) is the practice of making your content the source AI tools cite. Learn what AEO is, why it matters, and how to start.