Founder, Surfaceable
Baz built Surfaceable after noticing that brands with strong SEO were becoming invisible to AI search tools — a gap that traditional platforms weren't measuring. He writes about technical SEO, answer engine optimisation, and how brands can stay visible as AI reshapes the way people find information.
State of AI Visibility 2026: AI Already Knows Your Brand. That Isn't the Problem.
We asked ChatGPT, Claude and Perplexity about 303 established brands. All three recognised every one. The gaps we first saw were measurement errors.
We Just Built a Full SEO Platform — and It Starts at £29
Surfaceable now covers technical SEO, rank tracking, keyword research, competitor intel and AI visibility. What that means for your stack and budget.
Most AI Visibility Tools Are Running the Wrong Prompts
Single-prompt AI visibility checks give you a false picture of where your brand stands. Here's what accurate measurement actually requires — and how we do it.
The Schema Types AI Models Actually Cite (and the Ones They Ignore)
Not all structured data helps AI visibility equally. Here are the schema types that actually influence AI citation rates — and the ones that waste your time.
Agentic SEO: How to Make Your Brand Discoverable by AI Agents
AI agents now browse the web and decide for users. What agentic SEO is, why it matters now, and five steps to make your brand agent-discoverable.
AI Visibility Benchmark Report 2026: Which Brands Get Cited by AI (and Which Don't)
We analysed AI citation data across 60 brands and 20 industries. Which brands ChatGPT, Claude, Gemini and Perplexity mention, and why.
Generative Engine Optimisation (GEO): The Research-Backed Guide
GEO is optimising content to be cited by AI search engines. What the research says works, how it differs from SEO, and how to measure it.
llms.txt: The Complete Guide (What It Is, How to Write One, and Why It Matters)
Everything about llms.txt: the exact format, an annotated real example, common mistakes, and how to check your site complies.
MCP for SEO Teams: Run Audits and Track Visibility Without Leaving Your AI Assistant
Surfaceable's MCP server brings 16 SEO tools into Claude Desktop, Cursor and other agents. Here's why that changes how SEO teams work.
The State of AEO in 2026: Adoption, Benchmarks, and What's Coming Next
Where Answer Engine Optimisation stands in 2026: adoption rates, which sectors lead, key trends and what the next 12 months will bring.
Semrush vs AI Visibility Tools: What's Missing and How to Fill the Gap
Semrush can't tell you whether ChatGPT or Perplexity mention your brand. What it misses for AI search, and how to use both together.
AEO Strategy: How to Build a Long-Term Answer Engine Optimisation Plan
AEO needs a different strategy to SEO. How to build an Answer Engine Optimisation plan that compounds over time, not a one-off fix.
How to Rank in AI Search: What Works Across ChatGPT, Perplexity, and Gemini
The ranking factors that matter across ChatGPT, Perplexity, Claude and Gemini, how they differ from Google, and how to optimise for all of them.
How to Use Surfaceable to Track Your Brand's AI Visibility Score
A practical walkthrough of using Surfaceable to measure and improve your brand's AI visibility across ChatGPT, Claude, Gemini, and Perplexity.
How to Do AEO: A Practical Answer Engine Optimisation Strategy
A step-by-step guide to Answer Engine Optimisation: how to structure content, implement schema and become the source AI cites.
How to Rank in Google AI Overviews: The Complete Guide for 2026
Google AI Overviews appear at the top of search results for millions of queries. This guide explains how they work and how to optimise your content to be cited.
Gemini SEO: How to Get Your Brand Cited by Google's AI
How to optimise for Gemini, the model behind AI Overviews and AI Mode: how it decides what to cite and how to show up.
The Best Free SEO Tools in 2026 (Tested and Ranked)
A practical guide to the best free SEO tools in 2026 — covering audits, keyword research, rank tracking, and AI visibility. No upsell fluff.
SEO Metrics That Actually Matter in 2026 (and How to Track Them)
A practical guide to the SEO metrics worth tracking in 2026 — organic traffic, rankings, Core Web Vitals, click-through rate, AI visibility, and more.
The Rise of AI Search: What It Means for SEO Professionals in 2026
AI search has changed the SEO landscape. What SEO professionals need to understand about the new environment and how to adapt.
How to Improve Your SEO Score: A Step-by-Step Guide
Your SEO score reflects the health of your website across technical, content, and performance signals. Here's exactly how to improve it, step by step.
Meta Tags for SEO: The Complete Guide for 2026
Everything you need to know about meta tags for SEO in 2026 — title tags, meta descriptions, robots directives, Open Graph, and what actually moves rankings.
Canonical Tags: What They Are, When to Use Them, and How to Get Them Right
A practical guide to canonical tags (rel=canonical) in SEO. Learn when to use them, common mistakes, and how they interact with indexing and link equity.
XML Sitemaps: How to Create, Structure, and Submit Them for Maximum Indexing
Everything you need to know about XML sitemaps in 2026 — structure, best practices, image and video sitemaps, submission, and common mistakes to avoid.
Technical SEO Checklist: 40 Checks for a Crawlable, Indexable Site
A practical technical SEO checklist covering crawlability, indexing, site structure, security, redirects, canonical tags, Core Web Vitals, and schema markup.
How to Build Brand Authority That AI Models Trust and Cite
A strategic guide to building the kind of brand authority that earns consistent citations from ChatGPT, Claude, Perplexity, and Gemini in 2026.
SEO Audit Checklist 2026: 50 Checks to Run on Any Website
A complete SEO audit checklist for 2026. Covers technical SEO, on-page, content, schema, Core Web Vitals, and AI search readiness — with 50 actionable checks.
Open Graph and Social Meta Tags: Why They Still Matter for AI Visibility
Open Graph and meta tags are not just for social sharing. Learn how these tags influence AI crawler interpretation and contribute to your brand's AI visibility.
Gemini vs Perplexity vs ChatGPT: Which AI Search Should You Optimise For First?
Which AI search platform should you prioritise first? A practical framework for choosing between Gemini, Perplexity and ChatGPT.
How to Do a Technical SEO Audit in 2026: Step-by-Step Guide
A complete step-by-step technical SEO audit process for 2026, covering crawlability, indexing, Core Web Vitals, structured data, and AI crawler accessibility.
Google vs AI Search: Understanding the New Search Landscape in 2026
How Google and AI search platforms compare in 2026, how user behaviour is shifting, and what it means for your visibility strategy across both ecosystems.
How to Optimise FAQ Pages for AI Answers and Featured Snippets
FAQ pages are a top format for AI citations and featured snippets. How to structure, write and mark up FAQ content for maximum visibility.
Zero-Click Search and AI Answers: Adapting Your SEO Strategy
Zero-click search is accelerating with AI answers. How to adapt your SEO strategy to keep visibility and brand impact without the click.
Site Architecture for AI: How Structure Affects LLM Citations
How site architecture affects whether AI systems can find, understand and cite your content, and how to build an AI-friendly structure.
How Claude Answers Questions About Your Industry — And How to Show Up
Understand how Anthropic's Claude forms answers about industries and brands, and learn practical steps to ensure your brand appears in Claude's responses.
Content Clusters for AI: Building Topical Authority That LLMs Recognise
Learn how to build content clusters that establish topical authority AI systems trust. Covers pillar pages, cluster structure, and how LLMs assess expertise.
SEO vs AEO: The Difference and Why You Need Both in 2026
SEO and AEO serve different channels but share common foundations. Learn how they differ, where they overlap, and how to build a strategy that covers both.
How to Write Content That AI Recommends to Users
How to write content that ChatGPT, Claude and Perplexity cite and recommend, with specific formatting and structural techniques.
Internal Linking Strategy for AI-Powered Search in 2026
How internal linking helps AI systems understand your site, builds topical authority and improves your chances of being cited in AI answers.
E-E-A-T in the Age of AI: Demonstrating Expertise to Language Models
How E-E-A-T signals translate to AI visibility, and what you can do to demonstrate experience, expertise, authoritativeness, and trustworthiness to LLMs.
robots.txt and AI Crawlers: Controlling What LLMs Index on Your Site
Learn how to use robots.txt to control which AI crawlers can access your site, and understand the strategic decisions around AI crawler access in 2026.
How Perplexity Search Works — And How to Rank In It
Understand how Perplexity AI retrieves and cites web content, and learn the specific tactics that improve your chances of appearing in Perplexity answers.
Entity SEO: Building Your Brand's Knowledge Graph for AI Discovery
Learn how entity SEO and knowledge graph optimisation help AI systems understand and recommend your brand. A practical guide for 2026 and beyond.
How to Track AI Visibility: Presence Rate, Position Score, and Share of Voice
How to measure AI visibility with presence rate, position score and share of voice across ChatGPT, Claude and Perplexity.
Schema Markup for AI: JSON-LD Strategies That Get You Cited by LLMs
Learn how to use schema markup and JSON-LD to improve your chances of being cited by ChatGPT, Perplexity, Claude, and Google AI Overviews.
Core Web Vitals 2026: LCP, INP, and CLS — The Complete Guide
A practical guide to Core Web Vitals in 2026. Understand LCP, INP, and CLS, how to measure them, and the fixes that actually improve your scores.
How ChatGPT Decides What Brands to Mention (And How to Be One of Them)
Understand the signals that determine which brands ChatGPT recommends, and learn practical steps to increase your brand's presence in ChatGPT responses.
Technical SEO in 2026: What Still Matters and What to Drop
A no-nonsense guide to technical SEO in 2026. Learn which signals still move the needle, which are obsolete, and how to prioritise your audit efforts.
What Is AEO? The Complete Guide to Answer Engine Optimisation
Answer Engine Optimisation (AEO) is the practice of making your content the source AI tools cite. Learn what AEO is, why it matters, and how to start.