Surfaceable now covers technical SEO, rank tracking, backlinks, keyword research, competitor intelligence, traffic analytics, brand mentions, and AI visibility across five platforms. Here's what that means for your stack — and your budget.
When we launched Surfaceable, it did one thing: it tracked whether your brand appeared in AI-generated answers across ChatGPT, Claude, Gemini, and Perplexity. That was the whole product. One sharp edge, aimed at one problem.
That problem is still worth solving. AI visibility is real, it is growing, and most brands have no idea where they stand. But the more we worked with users, the more the same tension surfaced: they were paying for Semrush or Ahrefs to handle traditional SEO, paying for Surfaceable to handle AI visibility, and manually trying to connect the picture across two separate dashboards, two billing cycles, and two sets of reports.
So we built the bridge.
As of this week, Surfaceable is a full-stack SEO platform. Here is what that means in practice:
Technical SEO — a 12-check audit covering Core Web Vitals, meta tags, structured data, redirects, broken links, security headers, canonical setup, and more. The Fix SEO Advisor layer then prioritises every issue by business impact and gives you step-by-step instructions to resolve it. No more reading a list of problems with no path forward.
Core SEO — keyword research with search volume, difficulty, and CPC data; rank tracking that monitors your Google positions daily and shows you trend charts over time; SERP features tracking so you can see when you're appearing in featured snippets, People Also Ask boxes, and image packs.
Offsite SEO — a full backlink profile with referring domains, anchor text analysis, dofollow/nofollow split, and new/lost backlink detection. Plus competitor intelligence that lets you compare keyword rankings side by side with any competing domain and find the gaps.
Traffic Analytics — organic traffic estimation for any domain or page, with growth trend visualisation over time.
Brand Mentions — monitoring where your brand is discussed across the open web, with sentiment analysis.
Tech Stack Detection — identify the CMS, frameworks, analytics tools, and third-party scripts running on any domain.
AI Visibility — all five platforms (ChatGPT, Claude, Gemini, Perplexity, and Grok), with visibility scores, share of voice, competitor tracking, and volume-weighted scoring so high-traffic prompts count more than low-traffic ones.
Agentic SEO — schema markup generation, on-page optimisers, and AI content briefs enriched with keyword volume and difficulty data.
All of this. One dashboard. Starting at £29 per month.
Because it is the honest part of the conversation.
If you go to Semrush today and subscribe to the plan that gives you access to rank tracking, site audits, keyword research, backlink analysis, competitive intelligence, and traffic analytics, you are looking at around £90 per month at the low end — and closer to £200 or more once you add historical data, more tracked keywords, and larger crawl limits. Ahrefs is in the same bracket. Moz Pro sits slightly lower but has thinner feature coverage.
These are good products. Semrush in particular is genuinely excellent at what it does, and we have no interest in pretending otherwise. The data quality is high, the UX is polished, the feature depth is real. If your business depends heavily on traditional SEO and you can afford it, Semrush is defensible.
But the majority of the teams we talk to — growing SaaS products, ecommerce brands, agencies with mixed-size clients, solo founders doing their own SEO — cannot justify £200 a month for a tool when they also need to cover AI visibility, which Semrush still does not offer. And adding an AI visibility tool on top of Semrush compounds the cost.
Searchable, Peec AI, Otterly, Profound — these are all AI visibility-only tools. They solve one piece of the puzzle. If you are already paying for Semrush and want AI tracking on top, you are now running a two-tool, two-budget stack. The combined cost for a meaningful setup easily clears £150-200 per month.
Surfaceable at £79 per month on the Growth plan replaces both. It is not a perfect substitute for every Semrush power user. But for the majority of teams who need solid SEO coverage across the full stack without an enterprise budget, it is the better value decision.
One concern people raise when comparing against Semrush or Ahrefs is data quality. Fair question.
Surfaceable's keyword, ranking, and backlink data is powered by DataForSEO — the same underlying API that powers a significant portion of the broader SEO tooling ecosystem, including many of the tools you may already use. DataForSEO pulls directly from Google's infrastructure, processes hundreds of millions of SERP results daily, and maintains one of the largest backlink indices available via API. It is not a workaround. It is the same infrastructure at a different price point.
The AI visibility side of the platform runs live queries against the actual LLM APIs — ChatGPT, Claude, Gemini, Perplexity, and Grok — not a cached or synthetic approximation. Every scan is a real prompt, run in real time.
One of the features we're most proud of from this build is something that sounds technical but is immediately intuitive once you see it.
Every AI visibility tool — including our previous version — treated prompts as equal. Whether a prompt has 50,000 monthly searches or 200, its contribution to your visibility score was the same. That is a distortion. It means a brand that only appears in niche, low-volume prompts can show the same score as a brand that appears in the prompts that drive real commercial intent.
The volume-weighted visibility score fixes that. We pull actual search volume data from DataForSEO for every prompt you track, then weight each prompt's contribution to your score based on which tier it falls into — high volume, medium volume, or low. The score you see reflects your actual market exposure, not just prompt count.
This matters most when you are using the Revenue Leak analysis. If a competitor appears in prompts that collectively represent 200,000 monthly searches where you don't, that is a number you can take to a leadership team. The unweighted equivalent — "8 prompts where a competitor appears and we don't" — is much harder to act on.
For existing users, the biggest visible change is the navigation. The sidebar is now organised into collapsible sections:
Each section collapses and expands independently. Clicking into a page auto-expands the relevant section without collapsing others. It is a small UX detail but it matters at this feature count — the old flat navigation was getting unwieldy.
This is a first release. The depth of individual features will grow.
Semrush has had fifteen years to refine its keyword database, backlink crawler, and competitive intelligence tooling. We have not closed that gap on every dimension. Our backlink index is comprehensive but not the largest available. Our rank tracking is accurate and daily but lacks some of the historical depth Ahrefs accumulates over years of continuous crawling. The competitive intelligence features show the core gap analysis picture but do not yet include traffic estimation breakdowns by landing page.
For most teams, the coverage is more than sufficient for the decisions they actually need to make. For SEO power users running enterprise link building campaigns or doing deep competitive research at scale, Semrush or Ahrefs remain the more appropriate choices for that specific workflow.
The bet we are making is that most teams do not need the top percentile of depth on any individual feature — they need solid coverage across all of them, plus something that none of the traditional tools offer at all: AI visibility.
Everything is available from the pricing page, but the short version:
If you are currently paying £90+ a month for a traditional SEO tool and a separate AI visibility tool, the comparison is straightforward.
If you are not currently tracking AI visibility at all — and most brands are not — this is the cheapest way to get both, starting today.
You can sign up free and run your first audit and AI visibility scan in under five minutes.
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