Strategy11 April 2026
We Just Built a Full SEO Platform — and It Starts at £29
Surfaceable now covers technical SEO, rank tracking, keyword research, competitor intel and AI visibility. What that means for your stack and budget.
8 min readBlog
Practical guides on technical SEO, answer engine optimisation, and getting your brand found by ChatGPT, Claude, Gemini, and Perplexity.
We asked ChatGPT, Claude and Perplexity about 303 established brands. All three recognised every one. The gaps we first saw were measurement errors.
Read article →Surfaceable now covers technical SEO, rank tracking, keyword research, competitor intel and AI visibility. What that means for your stack and budget.
8 min readSingle-prompt AI visibility checks give you a false picture of where your brand stands. Here's what accurate measurement actually requires — and how we do it.
7 min readNot all structured data helps AI visibility equally. Here are the schema types that actually influence AI citation rates — and the ones that waste your time.
8 min readAI agents now browse the web and decide for users. What agentic SEO is, why it matters now, and five steps to make your brand agent-discoverable.
6 min readWe analysed AI citation data across 60 brands and 20 industries. Which brands ChatGPT, Claude, Gemini and Perplexity mention, and why.
10 min readGEO is optimising content to be cited by AI search engines. What the research says works, how it differs from SEO, and how to measure it.
7 min readEverything about llms.txt: the exact format, an annotated real example, common mistakes, and how to check your site complies.
7 min readSurfaceable's MCP server brings 16 SEO tools into Claude Desktop, Cursor and other agents. Here's why that changes how SEO teams work.
7 min readWhere Answer Engine Optimisation stands in 2026: adoption rates, which sectors lead, key trends and what the next 12 months will bring.
11 min readSemrush can't tell you whether ChatGPT or Perplexity mention your brand. What it misses for AI search, and how to use both together.
6 min readAEO needs a different strategy to SEO. How to build an Answer Engine Optimisation plan that compounds over time, not a one-off fix.
11 min readThe ranking factors that matter across ChatGPT, Perplexity, Claude and Gemini, how they differ from Google, and how to optimise for all of them.
9 min readA practical walkthrough of using Surfaceable to measure and improve your brand's AI visibility across ChatGPT, Claude, Gemini, and Perplexity.
9 min readA step-by-step guide to Answer Engine Optimisation: how to structure content, implement schema and become the source AI cites.
10 min readGoogle AI Overviews appear at the top of search results for millions of queries. This guide explains how they work and how to optimise your content to be cited.
9 min readHow to optimise for Gemini, the model behind AI Overviews and AI Mode: how it decides what to cite and how to show up.
10 min readA practical guide to the best free SEO tools in 2026 — covering audits, keyword research, rank tracking, and AI visibility. No upsell fluff.
10 min readA practical guide to the SEO metrics worth tracking in 2026 — organic traffic, rankings, Core Web Vitals, click-through rate, AI visibility, and more.
11 min readAI search has changed the SEO landscape. What SEO professionals need to understand about the new environment and how to adapt.
8 min readYour SEO score reflects the health of your website across technical, content, and performance signals. Here's exactly how to improve it, step by step.
9 min readEverything you need to know about meta tags for SEO in 2026 — title tags, meta descriptions, robots directives, Open Graph, and what actually moves rankings.
12 min readA practical guide to canonical tags (rel=canonical) in SEO. Learn when to use them, common mistakes, and how they interact with indexing and link equity.
10 min readEverything you need to know about XML sitemaps in 2026 — structure, best practices, image and video sitemaps, submission, and common mistakes to avoid.
11 min readA practical technical SEO checklist covering crawlability, indexing, site structure, security, redirects, canonical tags, Core Web Vitals, and schema markup.
10 min readA strategic guide to building the kind of brand authority that earns consistent citations from ChatGPT, Claude, Perplexity, and Gemini in 2026.
8 min readA complete SEO audit checklist for 2026. Covers technical SEO, on-page, content, schema, Core Web Vitals, and AI search readiness — with 50 actionable checks.
11 min readOpen Graph and meta tags are not just for social sharing. Learn how these tags influence AI crawler interpretation and contribute to your brand's AI visibility.
8 min readWhich AI search platform should you prioritise first? A practical framework for choosing between Gemini, Perplexity and ChatGPT.
8 min readA complete step-by-step technical SEO audit process for 2026, covering crawlability, indexing, Core Web Vitals, structured data, and AI crawler accessibility.
8 min readHow Google and AI search platforms compare in 2026, how user behaviour is shifting, and what it means for your visibility strategy across both ecosystems.
7 min readFAQ pages are a top format for AI citations and featured snippets. How to structure, write and mark up FAQ content for maximum visibility.
9 min readZero-click search is accelerating with AI answers. How to adapt your SEO strategy to keep visibility and brand impact without the click.
8 min readHow site architecture affects whether AI systems can find, understand and cite your content, and how to build an AI-friendly structure.
8 min readUnderstand how Anthropic's Claude forms answers about industries and brands, and learn practical steps to ensure your brand appears in Claude's responses.
8 min readLearn how to build content clusters that establish topical authority AI systems trust. Covers pillar pages, cluster structure, and how LLMs assess expertise.
8 min readSEO and AEO serve different channels but share common foundations. Learn how they differ, where they overlap, and how to build a strategy that covers both.
7 min readHow to write content that ChatGPT, Claude and Perplexity cite and recommend, with specific formatting and structural techniques.
8 min readHow internal linking helps AI systems understand your site, builds topical authority and improves your chances of being cited in AI answers.
8 min readHow E-E-A-T signals translate to AI visibility, and what you can do to demonstrate experience, expertise, authoritativeness, and trustworthiness to LLMs.
8 min readLearn how to use robots.txt to control which AI crawlers can access your site, and understand the strategic decisions around AI crawler access in 2026.
7 min readUnderstand how Perplexity AI retrieves and cites web content, and learn the specific tactics that improve your chances of appearing in Perplexity answers.
7 min readLearn how entity SEO and knowledge graph optimisation help AI systems understand and recommend your brand. A practical guide for 2026 and beyond.
7 min readHow to measure AI visibility with presence rate, position score and share of voice across ChatGPT, Claude and Perplexity.
8 min readLearn how to use schema markup and JSON-LD to improve your chances of being cited by ChatGPT, Perplexity, Claude, and Google AI Overviews.
7 min readA practical guide to Core Web Vitals in 2026. Understand LCP, INP, and CLS, how to measure them, and the fixes that actually improve your scores.
7 min readUnderstand the signals that determine which brands ChatGPT recommends, and learn practical steps to increase your brand's presence in ChatGPT responses.
7 min readA no-nonsense guide to technical SEO in 2026. Learn which signals still move the needle, which are obsolete, and how to prioritise your audit efforts.
7 min readAnswer Engine Optimisation (AEO) is the practice of making your content the source AI tools cite. Learn what AEO is, why it matters, and how to start.
6 min read