Two pillars, one platform

Surfaceable is built around a simple insight: ranking in Google and being cited by AI assistants require overlapping but distinct signals. We track both.

Pillar 1 — Technical SEO

Our crawler fetches your site the same way Googlebot does and runs 12 automated checks across every page. Each check maps to a known ranking factor or best practice — things like page speed, structured data correctness, canonical configuration, and mobile-friendliness.

The result is a score from 0–100, a prioritised list of issues, and specific fix guidance for each one. You don't need to interpret raw HTTP headers or read spec documents — Surfaceable does that and tells you what to do.

Pillar 2 — AI Visibility

AI assistants like ChatGPT, Claude, Gemini, and Perplexity answer millions of questions every day. When someone asks "what's the best tool for X?" or "who are the top providers of Y?", the AI either mentions your brand or it doesn't.

Surfaceable sends real prompts to each platform and analyses the responses. We track:

Whether your brand was mentioned
Where in the response it appeared (position matters)
How often across repeated queries (presence rate)
How you compare to competitors in the same space

How they connect

Technical SEO creates the foundation that AI systems read from. AI assistants are trained on web content and use live search to ground their answers. A site with strong structured data, clear entity signals, and high-authority content is more likely to be cited by an AI than a site with technical debt and thin content.

Surfaceable shows you both views so you can prioritise work that moves both needles.

Architecture

Your URL
    │
    ▼
┌─────────────────────────────────┐
│  Crawler & Fetcher              │
│  (follows redirects, captures   │
│   headers, HTML, timing)        │
└──────────────┬──────────────────┘
               │
    ┌──────────┴──────────┐
    ▼                     ▼
SEO Engine          AI Visibility Engine
(12 checks)         (4 AI platforms)
    │                     │
    ▼                     ▼
Score + Issues      Visibility Score
    │                     │
    └──────────┬──────────┘
               ▼
        Dashboard & API

All checks run server-side. No browser extension or JavaScript injection required — just add your URL.