ChatGPT optimisation
Get your brand mentioned in ChatGPT responses.
ChatGPT is now the first stop for millions of buying decisions. When someone asks "what's the best tool for X", your brand either appears — or a competitor does. Surfaceable tells you which, and what to do about it.
Track your ChatGPT visibility freeHow it works
How ChatGPT decides which brands to surface
Training data weight
GPT-4 and later models were trained on web crawls where volume, recency, and source authority all influence how strongly a brand is encoded. Pages that were frequently cited, linked to, or referenced in authoritative contexts carry more weight in the model's internal representations.
Retrieval-augmented context
ChatGPT with web search (Browse with Bing, then SearchGPT) retrieves live results before generating an answer. In these modes, your page's crawlability, structured data, and on-page signals determine whether you appear in the retrieval pool that feeds the final response.
Entity clarity and trust
ChatGPT responds more confidently about entities it can clearly resolve — organisations with consistent name, description, and category signals across the web. Ambiguous or sparse entities get hedged or omitted entirely, even when the underlying product is strong.
What to optimise
The signals that drive ChatGPT mentions
Structured content and schema markup
JSON-LD schema — particularly Organization, Product, SoftwareApplication, and FAQPage — gives AI crawlers explicit facts to retrieve and cite. Pages with rich, accurate schema are more likely to be included in retrieval pools and more likely to be quoted verbatim in responses.
Backlink authority and brand mentions
High-DA publications that mention your brand name — even without linking — contribute to the model's confidence that your entity is notable and trustworthy. Earned coverage in industry press, analyst reports, and comparison content all feed training and retrieval weight.
Topical depth and content comprehensiveness
Thin pages that only describe your product at a surface level are rarely cited. ChatGPT favours pages — and domains — that cover a topic with genuine depth: use cases, comparisons, pros and cons, and specific feature explanations that answer real questions.
AI crawler accessibility
OpenAI's crawler (GPTBot) must be able to access and index your content. A misconfigured robots.txt that blocks GPTBot effectively removes you from consideration for retrieval-based responses. Many sites unknowingly have this set wrong.
How Surfaceable helps
Your ChatGPT visibility score, tracked over time
Surfaceable runs your custom prompt set across ChatGPT on a schedule and measures exactly how often your brand appears, where in the response, and how you compare to competitors.
Visibility score (0–100)
A weighted composite of presence rate (how often you appear) and position score (how early in the response). A score above 70 means consistent, prominent mentions. Below 30 means you're barely surfacing.
Trend tracking
Every run is timestamped and stored. Watch your score move as you publish new content, earn press coverage, or fix technical blockers. Correlate changes in visibility with your actual SEO and PR activities.
Competitor share of voice
Add competitor domains to see exactly who ChatGPT mentions more than you, on which prompts, and by how much. Share of voice is calculated across all tracked brands so you know exactly where you stand in your category.
Related
Optimise for Perplexity
How Perplexity retrieves and cites sources — and what you can do to appear more often.
Optimise for Claude
The signals that influence how Anthropic's Claude represents your brand in responses.
Feature: AI Visibility Tracking
Track your brand mention rate across ChatGPT, Claude, Gemini, Perplexity, and Grok in one dashboard.
See how often ChatGPT mentions your brand.
Set up your first prompts in under 2 minutes. Free to start.
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