Claude optimisation
Get your brand found in Claude's answers.
Claude is the AI assistant of choice for many professionals and knowledge workers. When they ask Claude for vendor recommendations, tool comparisons, or category advice — does your brand come up? Surfaceable tells you, and helps you fix it if not.
Track your Claude visibility freeHow Claude works
How Claude learns about and surfaces brands
Constitutional AI and training emphasis
Anthropic's Constitutional AI training approach emphasises accuracy, honesty, and citing genuinely authoritative sources. Claude is more likely to surface brands it has strong, consistent, factual signals about — and more likely to hedge or omit brands with sparse or inconsistent web presence.
Web search and retrieval (Claude.ai)
Claude.ai's web search mode retrieves live pages before generating responses. In this mode, your content's crawlability, relevance, and authority signals determine whether your pages enter the retrieval context that Claude uses to construct its answer.
Entity resolution and disambiguation
Claude resolves brand entities from context clues across its training data. A brand with a clearly defined name, category, use cases, and distinguishing characteristics is easier to surface accurately. Ambiguously named brands, or those that overlap with other entities, are more likely to be confused or omitted.
What to optimise
E-E-A-T signals and entity clarity for Claude
Experience, Expertise, Authority, Trust
E-E-A-T was originally a Google quality evaluator framework, but the signals it describes — author credentials, first-hand experience, cited expertise, and earned trust — are exactly what gives AI models confidence in surfacing a brand. Publish detailed case studies, cite real outcomes, name your team's credentials, and earn coverage from sources Claude already trusts.
Clear, unambiguous entity definition
Your homepage and about page should make it immediately clear what your brand is, what it does, who it serves, and what category it belongs to. Use your brand name consistently across all pages. Implement Organization and SoftwareApplication schema to codify these facts in a machine-readable format.
Third-party validation and social proof
Claude trusts brands that other trusted sources discuss. Reviews on G2 and Capterra, mentions in industry publications, analyst reports, and community discussions all contribute to the signal density that makes Claude confident enough to recommend you without hedging.
Factual consistency across web presence
Contradictory descriptions of your product across different pages — different names, different feature claims, different founding dates — reduce Claude's confidence in your entity. Audit your web presence for consistency: the same product description, the same founding story, the same category positioning everywhere it appears.
Surfaceable tracking
Monitor your Claude mention rate over time
Surfaceable runs your prompt set through Claude on a schedule and tracks every mention of your brand — capturing presence rate, position in the response, and sentiment context.
Per-platform breakdown
Compare your Claude visibility score directly against your ChatGPT, Gemini, and Perplexity scores. Many brands find they perform very differently across AI engines — understanding these gaps is the first step to closing them.
Prompt-level visibility data
See exactly which queries Claude mentions you for and which it doesn't. A brand might appear consistently when Claude is asked about enterprise use cases but never for SMB queries — this kind of granularity is only possible with systematic tracking.
Scheduled and on-demand runs
Run your full prompt set on demand when you publish a major content update, or schedule daily runs to build a continuous visibility history. Correlate score changes with specific E-E-A-T and content improvements you've made.
See how Claude talks about your brand.
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