About
The company behind Surfaceable
We build the SEO and AI Visibility platform that helps brands stay found as search shifts from Google results to AI-generated answers — so marketing teams stop flying blind and start making decisions with real data.
The platform
What is Surfaceable?
Surfaceable is an SEO and AI Visibility platform built for growing brands, SaaS companies, and the agencies that serve them. It runs a 50+ point technical SEO audit, tracks how your brand is mentioned in ChatGPT, Claude, Gemini, Perplexity, and Grok, and uses an agentic writing layer to create the content that fixes your gaps.
Most SEO tools stop at the report. Surfaceable closes the loop — from identifying what's broken to writing the content that fixes it. Plans start at $0. No credit card required.
Our mission
Close the gap between SEO and AI visibility
Most brands are optimising for the old game. They track keyword rankings, fix crawl errors, and publish content — but have no idea whether ChatGPT or Perplexity mentions them when someone asks for a recommendation in their category. Surfaceable connects both worlds: the technical SEO fundamentals that build the foundation, and the AI visibility layer that tells you whether it's working where it increasingly matters most.
Leadership
Meet the founder
Baz Furby
Founder & CEO, Surfaceable
Baz has spent years in B2B growth — building, scaling, and selling SaaS products. He writes about technical SEO, answer engine optimisation, and AI visibility strategy. Surfaceable came directly from his own frustration: he was running solid SEO for brands and watching their Google rankings hold, while their presence in ChatGPT and Perplexity was essentially zero — and no existing tool was measuring it.
The idea behind Surfaceable is straightforward: visibility in AI-generated answers is the next front in SEO, and the brands that figure it out now will have a durable advantage. Surfaceable gives them the data, the audit, and the content tools to build that advantage systematically.
The problem
Why Surfaceable exists
Search behaviour is shifting fast. A growing share of product research, tool comparisons, and buying decisions now happen inside ChatGPT, Perplexity, and Gemini — not on a Google results page. But the entire SEO industry is still measuring the old game.
Traditional SEO tools track keyword rankings and backlinks. They don't tell you whether your brand gets mentioned when someone asks an AI "what's the best tool for X in my category". Surfaceable measures that directly — and gives you the technical and content levers to improve it. The brands that invest in AI visibility now are building an asset that compounds. The ones that don't are invisible to a channel that's growing fast.
At a glance
Company facts
- Founded
- 2025
- HQ
- Remote
- Free tier
- Forever free
- Paid plans from
- $29/mo
- AI platforms tracked
- 5
- Built by
- Growth Mode
Get started
See what Surfaceable finds on your site
Free audit. No credit card. Takes 60 seconds to run.