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AEO BenchmarksPharma & Biotech

Health

Control your pharma AI visibility

Audit how ChatGPT, Claude, and Gemini represent your company

Audit your site free

Industry benchmarks — Pharma & Biotech

3 sites audited
86Avg SEO
33% have schema issues
% fail Core Web Vitals

Last updated: 30 June 2026

Sample audits

astrazeneca.com77
  • ·Title length is good
  • ·Missing meta description
gsk.com85
  • ·Title too short (10 chars)
  • ·Meta description too short (80 chars)
novartis.com97
  • ·Title too short (8 chars)
  • ·Meta description too long (243 chars)

The challenge

Why Pharma & Biotech struggle with AI visibility

Invisible in AI search

Pharma companies don't know how AI models represent their brand, products, or clinical data to millions of users.

AI hallucinations unchecked

Inaccurate or outdated information about your pharma company spreads through ChatGPT, Claude, and Perplexity without your knowledge.

SEO issues go undetected

Technical SEO problems prevent your pharma content from reaching AI models, reducing visibility where patients and HCPs search.

Competitors gain ground

Rival biotech and pharma companies optimize for AI visibility while you remain unaware of the competitive landscape.

How it helps

How Surfaceable helps Pharma & Biotech

Monitor brand representation

Track how ChatGPT, Claude, Gemini, and Perplexity describe your pharma company, drugs, and clinical trial data in real-time.

Fix technical SEO blockers

Identify and resolve indexing issues, structured data problems, and crawlability barriers preventing AI model access to content.

Competitive intelligence

Benchmark how competitors appear in AI models and discover gaps where your pharma company can improve visibility and positioning.

Related industries

Healthcare ProvidersSaaS CompaniesSustainability & ESG

Brand benchmarks

3 companies benchmarked in this industry

See all brands
Novartis97
novartis.com
Gsk85
gsk.com
Astrazeneca77
astrazeneca.com

FAQ

Common questions

How does Surfaceable audit AI visibility for pharma?

Surfaceable crawls and analyzes how ChatGPT, Claude, Gemini, and Perplexity index and represent your pharma company's content. We identify technical SEO issues, missing data, and inaccuracies that impact AI visibility and provide actionable fixes.

Why is AI visibility important for pharma companies?

Patients, healthcare professionals, and researchers increasingly use AI chatbots for health information. If your pharma company isn't visible or accurately represented in these models, you lose credibility and patient trust. AI visibility is now essential for pharma brand management.

What SEO issues does Surfaceable detect?

We identify indexing problems, robots.txt blocks, noindex tags, structured data gaps, XML sitemap issues, and other technical barriers preventing AI models from accessing and understanding your pharma content accurately.

Can Surfaceable help with compliance and accuracy?

Yes. Surfaceable helps pharma teams identify when AI models misrepresent clinical data, drug information, or safety details. You can then fix source content and SEO to ensure accurate, compliant information flows to AI systems.

How often should pharma companies audit AI visibility?

We recommend monthly audits to track changes in AI representation, monitor new content indexing, and catch emerging SEO issues before they impact patient perception and search rankings across AI platforms.

See where your pharma & biotech business stands.

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