hl.co.uk
Live audit data and AI mention tracking from Surfaceable. SEO audited 10 November 2026. AI snapshot checked 18 days ago.
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Analysis
Hargreaves Lansdown scores 92/100 in our latest SEO audit of hl.co.uk, ranking #1 of 3 Wealth Management brands we benchmark, 3 points above the industry average of 89. Its strongest area is accessibility (100/100) and its weakest is on-page SEO (85/100).
The audit flagged 4 warning-level and 2 minor issues; the most important is “Meta description too long (180 chars)”. 2 checks passed.
All 3 AI platforms that answered in the latest check mention Hargreaves Lansdown.
Its SEO score has held at 92 since tracking began on 19 October 2026.
Trend
Weekly checks since September 2026.
| Week of | SEO score |
|---|---|
| 19 Oct | 92 |
| 26 Oct | 87 |
| 9 Nov | 92 |
| Week of | AI presence rate |
|---|---|
| 28 Sept | 100% |
| 26 Oct | 100% |
AI Visibility
ChatGPT
mentioned
Claude
mentioned
Perplexity
mentioned
Estimated presence rate
What ChatGPT says about Hargreaves Lansdown
Checked 18 days ago
“Hargreaves Lansdown (HL) is a leading UK-based investment services company, primarily known for its online platform that allows individuals to manage their investments, savings, and pensions. Founded in 1981, HL offers a range of services, including: Investment Platforms:…”
Findings
Meta description too long (180 chars)
May be truncated. Aim for 150-160 characters
Why it matters: Titles, descriptions and headings are the first things search engines and AI crawlers read to work out what a page is about.
Multiple H1 tags found (2)
Best practice is a single H1
9 image(s) missing alt text
No structured data (JSON-LD) found
Why it matters: Structured data hands AI models and Google machine-readable facts about the brand — one of the clearest signals behind citations.
Consider adding WebSite or WebPage schema
Consider adding Organization or Person schema
on-page SEO
85
structured data
90
accessibility
100
Industry ranking
SEO scores for the 3 Wealth Management brands Surfaceable benchmarks weekly.
Full Wealth Management benchmarkFAQ
Hargreaves Lansdown's current SEO score is 92/100, based on a Surfaceable audit covering technical SEO, on-page signals, Core Web Vitals, and schema markup.
Hargreaves Lansdown is mentioned by 3 of 3 AI platforms that answered in the latest check (ChatGPT, Claude, Perplexity), giving an estimated presence rate of 100%.
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