hsf.com
Live audit data and AI mention tracking from Surfaceable. SEO audited 10 November 2026. AI snapshot checked 18 days ago.
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Analysis
Herbert Smith Freehills scores 78/100 in our latest SEO audit of hsf.com, ranking #3 of 3 Law Firms brands we benchmark, 8 points below the industry average of 86. Its strongest area is accessibility (90/100) and its weakest is on-page SEO (55/100).
The audit flagged 2 critical, 4 warning-level and 4 minor issues; the most important is “Missing meta description”.
All 3 AI platforms that answered in the latest check mention Herbert Smith Freehills.
Its SEO score has held at 78 since tracking began on 19 October 2026.
Trend
Weekly checks since September 2026.
| Week of | SEO score |
|---|---|
| 19 Oct | 78 |
| 26 Oct | 78 |
| 9 Nov | 78 |
| Week of | AI presence rate |
|---|---|
| 28 Sept | 100% |
| 26 Oct | 100% |
AI Visibility
ChatGPT
mentioned
Claude
mentioned
Perplexity
mentioned
Estimated presence rate
What ChatGPT says about Herbert Smith Freehills
Checked 18 days ago
“Herbert Smith Freehills (HSF) is a leading international law firm that was formed in 2012 through a merger between the UK-based Herbert Smith and the Australian firm Freehills. The firm has a strong presence in key markets across Asia-Pacific, Europe, the Middle East, and North A…”
Findings
Missing meta description
Why it matters: Titles, descriptions and headings are the first things search engines and AI crawlers read to work out what a page is about.
Missing H1 tag
Title too short (16 chars)
Aim for 50-60 characters
Missing canonical URL
Thin content (72 words)
Consider adding more content. 300+ words recommended
Why it matters: Thin or unclear copy gives AI models little they can quote or cite.
No structured data (JSON-LD) found
Why it matters: Structured data hands AI models and Google machine-readable facts about the brand — one of the clearest signals behind citations.
Consider adding WebSite or WebPage schema
Consider adding Organization or Person schema
Page should have a skip navigation link
Why it matters: Accessible markup (alt text, labels, landmarks) also makes a page easier for crawlers and AI agents to parse.
Page should contain a level-one heading
on-page SEO
55
structured data
90
accessibility
90
Industry ranking
SEO scores for the 3 Law Firms brands Surfaceable benchmarks weekly.
Full Law Firms benchmarkFAQ
Herbert Smith Freehills's current SEO score is 78/100, based on a Surfaceable audit covering technical SEO, on-page signals, Core Web Vitals, and schema markup.
Herbert Smith Freehills is mentioned by 3 of 3 AI platforms that answered in the latest check (ChatGPT, Claude, Perplexity), giving an estimated presence rate of 100%.
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