sumup.com
Live audit data and AI mention tracking from Surfaceable. SEO audited 10 November 2026. AI snapshot checked 18 days ago.
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Analysis
Sumup scores 88/100 in our latest SEO audit of sumup.com, ranking #3 of 3 Payment Processing brands we benchmark, 6 points below the industry average of 94. Its strongest area is on-page SEO (95/100) and its weakest is accessibility (80/100).
The audit flagged 1 critical, 2 warning-level and 3 minor issues; the most important is “4 image(s) missing alt attribute”. 3 checks passed.
All 3 AI platforms that answered in the latest check mention Sumup.
Its SEO score has held at 88 since tracking began on 19 October 2026.
Trend
Weekly checks since August 2026.
| Week of | SEO score |
|---|---|
| 19 Oct | 88 |
| 26 Oct | 88 |
| 9 Nov | 88 |
| Week of | AI presence rate |
|---|---|
| 17 Aug | 100% |
| 26 Oct | 100% |
AI Visibility
ChatGPT
mentioned
Claude
mentioned
Perplexity
mentioned
Estimated presence rate
What ChatGPT says about Sumup
Checked 18 days ago
“SumUp is a financial technology company that specializes in providing payment solutions primarily for small and medium-sized enterprises (SMEs) and independent vendors. Founded in 2012, the company focuses on empowering businesses by offering tools for processing mobile and card…”
Findings
4 image(s) missing alt attribute
Why it matters: Accessible markup (alt text, labels, landmarks) also makes a page easier for crawlers and AI agents to parse.
67 image(s) missing alt text
Why it matters: Titles, descriptions and headings are the first things search engines and AI crawlers read to work out what a page is about.
No structured data (JSON-LD) found
Why it matters: Structured data hands AI models and Google machine-readable facts about the brand — one of the clearest signals behind citations.
Consider adding WebSite or WebPage schema
Consider adding Organization or Person schema
Page should have a skip navigation link
on-page SEO
95
structured data
90
accessibility
80
Industry ranking
SEO scores for the 3 Payment Processing brands Surfaceable benchmarks weekly.
Full Payment Processing benchmarkFAQ
Sumup's current SEO score is 88/100, based on a Surfaceable audit covering technical SEO, on-page signals, Core Web Vitals, and schema markup.
Sumup is mentioned by 3 of 3 AI platforms that answered in the latest check (ChatGPT, Claude, Perplexity), giving an estimated presence rate of 100%.
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