Competitor Monitoring
See who appears in AI responses when you don't.
When an AI recommends a competitor instead of your brand, you need to know. Surfaceable tracks up to 10 competitors across ChatGPT, Perplexity, Claude, and Gemini — giving you share of voice, head-to-head comparisons, and prompt-level breakdowns on a schedule.
Start monitoring competitors freeThe problem
Your competitors might be winning in AI — and you'd have no idea.
Traditional competitive research tells you what competitors rank for on Google. It tells you nothing about whether they're being recommended by ChatGPT when someone asks "what's the best tool for X?"
AI models don't show you a ranking. They give a natural language answer — and the brands they mention most are the ones in your buyers' consideration sets. If a competitor is being cited three times as often as you across your most important prompts, that's a competitive disadvantage you need to know about.
Surfaceable makes AI competitive intelligence measurable for the first time.
Know when a competitor's AI presence rate spikes after a launch or PR moment
Identify prompts where you're absent but a direct competitor is consistently cited
Track whether your AEO efforts are closing the gap on a specific rival
See which AI platforms your competitors dominate — and which ones they don't
Use share of voice trends to benchmark content investment ROI
Build a clear picture of the AI competitive landscape in your category
What you get
Every angle of the competitive AI landscape, covered.
Track up to 10 competitors
Add any named brand as a competitor. Surfaceable detects mentions of each one across every AI response in your prompt set and logs them alongside your own brand mentions. Up to 10 competitors on the Growth and Pro plans.
Share of voice comparison
Share of voice measures what percentage of all brand mentions in your prompt set belong to you versus your competitors. If seven brands are mentioned across 50 responses and you account for 14 of those mentions, your share of voice is 28%. Track how that number changes over time.
Head-to-head comparison
Select any two brands and compare them directly. Visibility score, presence rate, position score, and per-platform breakdown — all side by side. See exactly where you're ahead, where you're behind, and on which platforms the gap is widest.
Prompt-level competitor data
For every prompt in your library, see which brands appeared and how prominently. If a competitor gets cited in 18 of your 20 prompts and you appear in only 9, that's a specific, actionable signal — not just an aggregate number to dismiss.
Per-platform competitor breakdown
A competitor might dominate in ChatGPT while being invisible on Perplexity. Surfaceable gives you competitor visibility broken down by platform so you can focus your AEO efforts where the competitive pressure is highest.
Trend alerts
Get notified when a competitor's share of voice spikes or when your own drops significantly between runs. Model updates sometimes reshuffle who gets cited — you'll know within the next scheduled run, not weeks later.
Metrics explained
Four metrics. All calculated identically for you and every competitor.
When to use it
Real scenarios where competitor AI monitoring pays off.
A competitor launches a new product
Model fine-tunes and new training data can shift who gets recommended almost overnight. When a competitor launches and starts generating buzz, you'll see their AI presence rate climb in your Surfaceable dashboard — before you notice it in your own sales pipeline.
You want to prove AI ROI to your team
It's one thing to say "we're investing in AEO". It's another to show a chart where your share of voice has gone from 22% to 41% over six months while a named competitor has dropped from 35% to 19%. Surfaceable gives you the data to make that case.
You're researching a new market to enter
Before you invest in a new category, run a set of prompts that reflect buyer intent in that space. See who the AI models already recommend. Understand the competitive landscape in AI before you write a single piece of content.
You're benchmarking for a rebrand or content refresh
A brand refresh or major content investment should move the needle on AI visibility. Baseline your competitor comparison before the work begins, then track share of voice monthly to measure the impact.
Getting started
Add competitors in under a minute.
After setting up your prompt library, go to the Competitors tab in your AI Visibility project and type in competitor brand names. Surfaceable automatically detects them in future AI response scans — no configuration, no regex, no manual tagging.
From the next scheduled run onward, every metric in your dashboard includes a competitive breakdown. Your score sits at the top. Every competitor you've added appears below it, sorted by visibility score, so the ranking is immediately clear.
Open your AI Visibility project in Surfaceable
Navigate to the Competitors tab
Type in competitor brand names — up to 10 on Growth and Pro
Run your prompts or wait for the next scheduled run
See share of voice and per-competitor breakdowns in your dashboard
Use the head-to-head view to drill into specific rival comparisons
Know where you stand against every competitor in AI.
Free to start. No credit card required.
Get started free