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AEO BenchmarksMortgage Brokers

Financial Services

Control your AI visibility today

See exactly how ChatGPT, Claude, Gemini and Perplexity rank your mortgage brokerage.

Audit your site free

Industry benchmarks — Mortgage Brokers

3 sites audited
83Avg SEO
33% have schema issues
% fail Core Web Vitals

Last updated: 4 August 2026

Sample audits

habito.com87
  • ·Title too short (29 chars)
  • ·Meta description too long (168 chars)
trussle.com95
  • ·Title length is good
  • ·Meta description too long (162 chars)
moneysupermarket.com67
  • ·Missing page title
  • ·Missing meta description

The challenge

Why Mortgage Brokers struggle with AI visibility

Invisible to AI chatbots

You don't know if ChatGPT recommends your brokerage to borrowers searching for mortgages.

Missing AI-powered leads

Competitors appear in Claude and Perplexity while your brokerage remains hidden from AI searches.

Technical SEO blindspots

Broken schema, poor indexing, and crawl issues prevent AI models from understanding your content.

Lost market opportunity

AI visibility is the new SEO. Without it, you're missing borrowers before they contact competitors.

How it helps

How Surfaceable helps Mortgage Brokers

Audit your AI presence

Instantly see how all major AI models rank your mortgage brokerage and identify visibility gaps.

Fix technical SEO issues

Get actionable recommendations to improve indexing, schema markup, and crawlability for AI visibility.

Monitor competitor rankings

Track how other mortgage brokers appear across ChatGPT, Claude, Gemini, and Perplexity over time.

Related industries

Real Estate AgenciesFinancial AdvisorsInsurance Brokers

Brand benchmarks

6 companies benchmarked in this industry

See all brands
Trussle95
trussle.com
Habito87
habito.com
Moneysupermarket67
moneysupermarket.com
L&C Mortgagespending
landc.co.uk
London & Countrypending
lcplc.co.uk
Mojo Mortgagespending
mojomortgages.com

FAQ

Common questions

How does AI visibility differ from traditional SEO?

Traditional SEO focuses on Google rankings. AI visibility shows how ChatGPT, Claude, Gemini, and Perplexity recommend your brokerage to users. Both matter—AI visibility captures borrowers using AI chatbots instead of Google search.

Can Surfaceable improve my rankings in ChatGPT?

Surfaceable audits your current AI visibility and identifies technical SEO issues preventing AI models from finding and recommending you. Fixing these issues—schema, indexing, crawlability—improves your chances of appearing in AI results.

Which AI models does Surfaceable track?

We monitor ChatGPT, Claude, Gemini, and Perplexity—the four AI models most borrowers use for mortgage research and recommendations.

How often should I audit my AI visibility?

We recommend monthly audits to track changes, monitor competitor activity, and ensure your technical SEO remains optimized as AI models update their training data and ranking algorithms.

What if my brokerage isn't appearing in any AI models?

Surfaceable identifies the root causes—poor indexing, missing schema, technical SEO issues—and provides specific fixes. Most brokerages see improvements within 4-6 weeks of implementing recommendations.

See where your mortgage brokers business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

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