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AEO BenchmarksInsurance Brokers

Financial Services

Control your AI visibility today

See exactly how you appear across ChatGPT, Claude, Gemini, and Perplexity

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Industry benchmarks — Insurance Brokers

3 sites audited
89Avg SEO
100% have schema issues
% fail Core Web Vitals

Last updated: 10 November 2026

Sample audits

aon.com80
  • ·Zooming and scaling must not be disabled
  • ·1 form input(s) may be missing labels
marshmallow.com93
  • ·21 image(s) missing alt text
  • ·No structured data (JSON-LD) found
marsh.com95
  • ·Meta description too long (167 chars)
  • ·No structured data (JSON-LD) found

The challenge

Why Insurance Brokers struggle with AI visibility

Hidden from AI searches

Insurance brokers lose leads when AI models can't find or recommend them to customers asking for quotes.

No AI visibility strategy

Most brokers don't know how they appear in AI chatbots or what's needed to improve their AI-driven discoverability.

Technical SEO gaps remain

Undetected indexing issues and metadata problems prevent insurance brokers from ranking in AI-powered search results.

Competitors gain ground fast

While you're invisible to AI, competing brokers optimize for ChatGPT and capture AI-referred customers.

How it helps

How Surfaceable helps Insurance Brokers

Audit AI visibility gaps

Run instant audits to see exactly how ChatGPT, Claude, Gemini, and Perplexity present your brokerage to insurance shoppers.

Fix technical SEO issues

Identify and resolve indexing, metadata, and structured data problems that block AI models from finding your content.

Monitor competitive positioning

Track how you rank against competitors in AI chatbots and adjust your SEO strategy to stay ahead of market shifts.

Related industries

Financial AdvisorsMortgage BrokersLaw Firms

Brand benchmarks

8 companies benchmarked in this industry

See all brands
Marsh95
marsh.com
Marshmallow93
marshmallow.com
Aon80
aon.com
Compare the Marketpending
comparethemarket.com
Sabre Insurancepending
sabreinsurance.co.uk
Admiralpending
admiral.com
Direct Linepending
directline.com
Avivapending
aviva.co.uk

FAQ

Common questions

How does AI visibility differ from traditional SEO for insurance brokers?

Traditional SEO focuses on Google rankings. AI visibility ensures you appear when customers ask ChatGPT, Claude, Gemini, or Perplexity for insurance recommendations. Surfaceable audits both, helping brokers capture leads across all discovery channels.

Can Surfaceable help me appear in ChatGPT and other AI models?

Yes. Surfaceable shows you exactly how you currently appear in ChatGPT, Claude, Gemini, and Perplexity, then identifies technical SEO fixes needed to improve your AI visibility and discoverability.

What technical issues does Surfaceable detect?

We audit indexing status, metadata optimization, structured data markup, crawlability issues, and other factors that influence how AI models find and present your brokerage to customers.

How quickly will I see results after fixing issues?

AI models update their indexes at different speeds. Most brokers see improvements in visibility within 2-4 weeks after implementing recommended fixes, though timelines vary by model.

Is Surfaceable suitable for small insurance brokerages?

Absolutely. Surfaceable is designed for brokers of all sizes. Small brokerages often benefit most by identifying and fixing quick wins that improve AI visibility and capture new leads.

See where your insurance brokers business stands.

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