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AEO BenchmarksInsurance Brokers

Financial Services

Control your AI visibility today

See exactly how insurance brokers appear across ChatGPT, Claude, Gemini, and Perplexity.

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Industry benchmarks — Insurance Brokers

3 sites audited
89Avg SEO
67% have schema issues
% fail Core Web Vitals

Last updated: 30 June 2026

Sample audits

aon.com80
  • ·Title too short (22 chars)
  • ·Meta description too short (43 chars)
marshmallow.com90
  • ·Title length is good
  • ·Meta description too long (161 chars)
marsh.com97
  • ·Title too long (67 chars)
  • ·Meta description length is good

The challenge

Why Insurance Brokers struggle with AI visibility

Hidden from AI search

Insurance brokers don't know if AI chatbots recommend them to prospects searching for coverage solutions.

Losing AI-driven leads

Prospects use AI assistants to find brokers, but technical SEO issues prevent your firm from appearing in results.

No visibility auditing

Traditional SEO tools don't track AI visibility. You're flying blind on where you rank in generative search.

Unclear fix priorities

Without actionable insights, insurance brokers waste time fixing the wrong technical SEO issues first.

How it helps

How Surfaceable helps Insurance Brokers

Audit AI visibility gaps

Instantly see how your insurance brokerage appears across four major AI platforms and identify missing opportunities.

Fix technical SEO blockers

Get prioritized recommendations to resolve indexing, schema, and crawlability issues preventing AI discovery.

Monitor competitive positioning

Track how competing brokers rank in AI results and stay ahead with continuous visibility benchmarking.

Related industries

Financial AdvisorsMortgage BrokersLaw Firms

Brand benchmarks

8 companies benchmarked in this industry

See all brands
Marsh97
marsh.com
Marshmallow90
marshmallow.com
Aon80
aon.com
Compare the Marketpending
comparethemarket.com
Sabre Insurancepending
sabreinsurance.co.uk
Admiralpending
admiral.com
Direct Linepending
directline.com
Avivapending
aviva.co.uk

FAQ

Common questions

How does Surfaceable help insurance brokers with AI visibility?

Surfaceable audits how your brokerage appears in ChatGPT, Claude, Gemini, and Perplexity. We identify technical SEO issues preventing AI chatbots from discovering and recommending your firm to insurance shoppers.

What makes AI visibility different from traditional SEO?

AI visibility focuses on how generative search engines index and surface your content. Traditional SEO targets Google rankings. Both matter—Surfaceable helps brokers optimize for the growing AI-driven discovery channel.

Can I see specific recommendations to improve AI visibility?

Yes. Surfaceable provides actionable, prioritized fixes for schema markup, technical SEO, content indexability, and more. You'll know exactly what to fix and why it matters for AI visibility.

How often should insurance brokers audit AI visibility?

We recommend monthly audits to track changes in AI rankings, monitor competitor positioning, and ensure your fixes are working. Continuous monitoring helps brokers stay visible as AI platforms evolve.

Does Surfaceable work for independent brokers and larger firms?

Yes. Surfaceable scales for solo brokers and multi-office brokerage firms. Whether you manage one location or dozens, our platform audits your complete AI visibility across all your properties.

See where your insurance brokers business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

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