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AEO BenchmarksInsurance Brokers

Financial Services

Control your AI visibility today

See exactly how you appear in ChatGPT, Claude, Gemini, and Perplexity

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Industry benchmarks — Insurance Brokers

3 sites audited
89Avg SEO
67% have schema issues
% fail Core Web Vitals

Last updated: 4 August 2026

Sample audits

aon.com80
  • ·Title too short (22 chars)
  • ·Meta description too short (43 chars)
marshmallow.com90
  • ·Title length is good
  • ·Meta description too long (161 chars)
marsh.com97
  • ·Title too long (67 chars)
  • ·Meta description length is good

The challenge

Why Insurance Brokers struggle with AI visibility

Invisible to AI models

Insurance brokers don't know if AI systems can find and recommend them to customers searching for coverage

Missing AI traffic opportunity

While competitors appear in ChatGPT results, your brokerage loses qualified leads to AI-powered discovery channels

Hidden technical SEO problems

Broken schema markup and crawl issues prevent AI models from understanding your insurance services and expertise

No visibility benchmarking

Insurance brokers can't compare their AI presence against competitors or track improvements over time

How it helps

How Surfaceable helps Insurance Brokers

Audit AI visibility today

Run a complete scan to see exactly how ChatGPT, Claude, Gemini, and Perplexity currently represent your brokerage

Fix technical SEO issues

Get actionable recommendations to resolve schema errors, crawl blocks, and content gaps preventing AI indexing

Monitor competitive positioning

Track how your insurance brokerage ranks in AI results against local and national competitors month-over-month

Related industries

Financial AdvisorsMortgage BrokersLaw Firms

Brand benchmarks

8 companies benchmarked in this industry

See all brands
Marsh97
marsh.com
Marshmallow90
marshmallow.com
Aon80
aon.com
Hastings Directpending
hastingsdirect.com
Confused.compending
confused.com
Compare the Marketpending
comparethemarket.com
Sabre Insurancepending
sabreinsurance.co.uk
Admiralpending
admiral.com

FAQ

Common questions

How does Surfaceable help insurance brokers with AI visibility?

Surfaceable audits how ChatGPT, Claude, Gemini, and Perplexity see your brokerage website. We identify technical SEO issues preventing AI models from recommending you to customers, then provide fixes to improve your AI visibility and capture leads from AI-powered search.

Why should insurance brokers care about AI visibility?

More customers use AI chatbots to research insurance options before contacting brokers. If you're not visible in these AI systems, you're losing qualified leads to competitors who are. AI visibility is becoming as important as Google rankings for brokers.

What technical issues does Surfaceable detect?

We scan for broken schema markup, missing business information, crawl errors, content quality issues, and other SEO problems that prevent AI models from understanding and recommending your insurance services. Our audit provides step-by-step fixes.

How often should insurance brokers audit their AI visibility?

We recommend monthly audits to track changes in how AI systems see your brokerage, monitor competitor positioning, and ensure your technical fixes are working. Quarterly audits are a minimum for staying competitive in AI-powered discovery.

Can Surfaceable guarantee my brokerage appears in ChatGPT results?

We can't guarantee AI model inclusion, but we ensure your website is technically optimized and visible to AI crawlers. By fixing SEO issues and improving your online presence, you dramatically increase the chances of appearing in ChatGPT, Claude, Gemini, and Perplexity results.

See where your insurance brokers business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

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