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AEO BenchmarksInsurance Brokers

Financial Services

Control your AI visibility today

See exactly how insurance prospects find you in ChatGPT, Claude, Gemini, and Perplexity.

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Industry benchmarks — Insurance Brokers

3 sites audited
89Avg SEO
100% have schema issues
% fail Core Web Vitals

Last updated: 15 September 2026

Sample audits

aon.com80
  • ·Title too short (22 chars)
  • ·Meta description too short (43 chars)
marshmallow.com93
  • ·Title length is good
  • ·Meta description length is good
marsh.com95
  • ·Title length is good
  • ·Meta description too long (167 chars)

The challenge

Why Insurance Brokers struggle with AI visibility

Invisible to AI search

Insurance brokers disappear from AI chatbot results while competitors gain visibility and capture leads.

Unknown AI presence gaps

No visibility into technical SEO issues preventing your brokerage from appearing in generative AI platforms.

Missing AI-driven leads

Prospects ask AI for insurance recommendations but never see your firm, losing qualified opportunities.

Fragmented visibility data

Multiple AI platforms mean scattered insights. No unified view of how your brokerage actually appears.

How it helps

How Surfaceable helps Insurance Brokers

Audit AI visibility gaps

Run instant audits across ChatGPT, Claude, Gemini, and Perplexity to identify exactly where your brokerage is missing from AI results.

Fix technical SEO issues

Get actionable recommendations to improve your website's crawlability, indexing, and relevance for AI-powered search engines.

Monitor competitive positioning

Track how your insurance brokerage ranks against competitors in AI chatbots and adjust strategy to capture more AI-sourced leads.

Related industries

Financial AdvisorsMortgage BrokersLaw Firms

Brand benchmarks

8 companies benchmarked in this industry

See all brands
Marsh95
marsh.com
Marshmallow93
marshmallow.com
Aon80
aon.com
Hastings Directpending
hastingsdirect.com
Confused.compending
confused.com
Compare the Marketpending
comparethemarket.com
Sabre Insurancepending
sabreinsurance.co.uk
Admiralpending
admiral.com

FAQ

Common questions

How does Surfaceable help insurance brokers appear in AI chatbots?

Surfaceable audits your website across ChatGPT, Claude, Gemini, and Perplexity to identify technical SEO issues preventing visibility. We provide specific fixes to improve your appearance in AI search results, helping prospects discover your brokerage when asking AI for insurance recommendations.

Which AI platforms does Surfaceable monitor?

We track your visibility across ChatGPT, Claude, Gemini, and Perplexity—the major generative AI platforms where insurance prospects are searching. Our platform audits all four simultaneously to give you a complete AI visibility picture.

What technical SEO issues does Surfaceable identify?

We scan for crawlability problems, indexing blocks, schema markup issues, content optimization gaps, and other factors that prevent AI models from understanding and ranking your brokerage. Each issue comes with prioritized fixes.

How often should insurance brokers audit their AI visibility?

We recommend monthly audits to track changes in AI visibility as your website evolves and competitors adjust their strategies. This helps you stay ahead in the rapidly changing AI search landscape.

Can Surfaceable help my insurance brokerage compete with larger firms?

Yes. Many smaller brokerages outrank larger competitors in AI results by fixing technical SEO issues first. Surfaceable levels the playing field by showing exactly what's blocking your visibility and how to fix it faster than competitors.

See where your insurance brokers business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

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