asos.com
Live audit data and AI mention tracking from Surfaceable. SEO audited 10 November 2026. AI snapshot checked 4 days ago.
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Analysis
Asos scores 50/100 in our latest SEO audit of asos.com, ranking #3 of 3 Ecommerce Brands brands we benchmark, 21 points below the industry average of 71.
The audit found no failed checks — a clean technical baseline.
All 3 AI platforms that answered in the latest check mention Asos.
Its SEO score has held at 50 since tracking began on 19 October 2026.
Trend
Weekly checks since September 2026.
| Week of | SEO score |
|---|---|
| 19 Oct | 50 |
| 26 Oct | 50 |
| 9 Nov | 50 |
| Week of | AI presence rate |
|---|---|
| 7 Sept | 100% |
| 26 Oct | 100% |
| 9 Nov | 100% |
AI Visibility
ChatGPT
mentioned
Claude
mentioned
Perplexity
mentioned
Estimated presence rate
What ChatGPT says about Asos
Checked 4 days ago
“Asos is a British online fashion and cosmetic retailer, primarily targeting young adults and teenagers. Founded in 2000, the company started as a platform for selling trendy clothing for young adults, showcasing a wide range of fashion items including apparel, accessories, shoes,…”
Findings
No failed checks in the latest audit.
on-page SEO
—
structured data
—
accessibility
—
Industry ranking
SEO scores for the 3 Ecommerce Brands brands Surfaceable benchmarks weekly.
Full Ecommerce Brands benchmarkFAQ
Asos's current SEO score is 50/100, based on a Surfaceable audit covering technical SEO, on-page signals, Core Web Vitals, and schema markup.
Asos is mentioned by 3 of 3 AI platforms that answered in the latest check (ChatGPT, Claude, Perplexity), giving an estimated presence rate of 100%.
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