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AEO BenchmarksEcommerce Brands

Retail

Control your AI visibility today

See exactly how your ecommerce brand appears across ChatGPT, Claude, Gemini, and Perplexity.

Audit your site free

Industry benchmarks — Ecommerce Brands

3 sites audited
70Avg SEO
67% have schema issues
% fail Core Web Vitals

Last updated: 30 June 2026

Sample audits

allbirds.com93
  • ·Title length is good
  • ·Meta description length is good
gymshark.com67
  • ·Missing page title
  • ·Missing meta description
asos.com50

The challenge

Why Ecommerce Brands struggle with AI visibility

Invisible to AI models

Your products aren't showing up in AI search results, costing you visibility and sales.

No AI indexing control

You can't monitor or optimize how AI chatbots index and display your ecommerce content.

Technical SEO gaps

Hidden crawl errors and structured data issues prevent AI systems from understanding your products.

Lost revenue opportunity

Competitors dominate AI search results while your brand remains undiscovered by AI-powered shoppers.

How it helps

How Surfaceable helps Ecommerce Brands

Audit AI product visibility

Discover which products appear in AI chatbots and identify gaps in your AI search presence.

Fix technical SEO issues

Resolve crawl errors, schema markup problems, and indexing issues blocking AI visibility.

Optimize for AI discovery

Improve your ecommerce brand's ranking in ChatGPT, Claude, Gemini, and Perplexity results.

Related industries

Restaurants & HospitalityArchitects & DesignersMarketing Agencies

Brand benchmarks

8 companies benchmarked in this industry

See all brands
Allbirds93
allbirds.com
Gymshark67
gymshark.com
Asos50
asos.com
John Lewispending
johnlewis.com
Marks & Spencerpending
marksandspencer.com
Dunelmpending
dunelm.com
Superdrypending
superdry.com
Nextpending
next.co.uk

FAQ

Common questions

How does Surfaceable help ecommerce brands?

Surfaceable audits how your products appear across major AI chatbots like ChatGPT, Claude, Gemini, and Perplexity. We identify technical SEO issues preventing AI visibility and provide actionable fixes to improve your presence in AI search results.

What technical SEO issues does Surfaceable detect?

We scan for crawl errors, missing structured data, robots.txt blocks, canonical tag issues, and other factors affecting AI indexing. Our platform highlights exactly what's preventing AI systems from properly understanding your ecommerce content.

Can I see my products in AI search results?

Yes. Surfaceable shows you exactly which of your products appear in ChatGPT, Claude, Gemini, and Perplexity. You'll see how your brand is being presented and can track changes over time as you implement fixes.

How often is AI visibility data updated?

Our platform continuously monitors your AI visibility and updates data regularly. You'll receive alerts when changes occur, so you can stay on top of your presence across all major AI chatbots.

Is Surfaceable suitable for all ecommerce brands?

Surfaceable is designed for ecommerce brands of all sizes—from startups to enterprises. Whether you sell on your own site or through marketplaces, we help you optimize visibility in the AI-powered search landscape.

See where your ecommerce brands business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

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