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AEO BenchmarksEcommerce Brands

Retail

Control your AI visibility

See exactly how your ecommerce brand appears across ChatGPT, Claude, Gemini, and Perplexity.

Audit your site free

Industry benchmarks — Ecommerce Brands

3 sites audited
71Avg SEO
67% have schema issues
% fail Core Web Vitals

Last updated: 8 September 2026

Sample audits

allbirds.com95
  • ·Title length is good
  • ·Meta description length is good
gymshark.com67
  • ·Missing page title
  • ·Missing meta description
asos.com50

The challenge

Why Ecommerce Brands struggle with AI visibility

Invisible to AI models

Your ecommerce products aren't showing up in AI search results where customers are asking questions.

No AI SEO strategy

Traditional SEO tools don't track AI visibility. You're flying blind on the fastest-growing discovery channel.

Technical SEO gaps

Hidden crawl errors and indexing issues prevent AI models from understanding your product content properly.

Lost revenue opportunity

Competitors rank in AI responses while you miss qualified traffic from AI-powered shopping assistants.

How it helps

How Surfaceable helps Ecommerce Brands

Audit current AI visibility

Scan your entire product catalog to see which items appear in AI responses and identify gaps in coverage across all major models.

Fix technical SEO issues

Get actionable recommendations to improve crawlability, structured data, and content optimization specifically for AI model indexing.

Monitor competitive landscape

Track how your products rank against competitors in AI responses and adjust strategy based on real-time AI visibility trends.

Related industries

Restaurants & HospitalityArchitects & DesignersMarketing Agencies

Brand benchmarks

8 companies benchmarked in this industry

See all brands
Allbirds95
allbirds.com
Gymshark67
gymshark.com
Asos50
asos.com
John Lewispending
johnlewis.com
Marks & Spencerpending
marksandspencer.com
Dunelmpending
dunelm.com
Superdrypending
superdry.com
Nextpending
next.co.uk

FAQ

Common questions

How does Surfaceable measure AI visibility?

We query ChatGPT, Claude, Gemini, and Perplexity with your product keywords and track which of your pages appear in their responses. We then analyze the technical factors that influence AI model indexing and ranking.

Will this replace my current SEO strategy?

No. AI visibility complements traditional SEO. While Google remains important, AI search is growing rapidly. Surfaceable helps you optimize for both channels simultaneously.

How long does an AI visibility audit take?

Initial audits typically complete within 24-48 hours depending on catalog size. You'll get a detailed report showing visibility gaps, technical issues, and prioritized fixes.

Can you help with product feed optimization?

Yes. We identify which structured data elements, content formats, and metadata configurations help AI models better understand and rank your products in their responses.

What ecommerce platforms do you support?

Surfaceable works with Shopify, WooCommerce, Magento, custom platforms, and any ecommerce site with a product feed or sitemap. We integrate with your existing technical setup.

See where your ecommerce brands business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

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