bain.com
Live audit data and AI mention tracking from Surfaceable. SEO audited 10 November 2026. AI snapshot checked 19 days ago.
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Analysis
Bain scores 85/100 in our latest SEO audit of bain.com, ranking #2 of 3 Coaches & Consultants brands we benchmark, 9 points above the industry average of 76. Its strongest area is structured data (100/100) and its weakest is on-page SEO (75/100).
The audit flagged 2 critical, 2 warning-level and 2 minor issues; the most important is “Missing H1 tag”. 2 checks passed.
All 3 AI platforms that answered in the latest check mention Bain.
Its SEO score has held at 85 since tracking began on 19 October 2026.
Trend
Weekly checks since September 2026.
| Week of | SEO score |
|---|---|
| 19 Oct | 85 |
| 26 Oct | 85 |
| 9 Nov | 85 |
| Week of | AI presence rate |
|---|---|
| 7 Sept | 100% |
| 26 Oct | 100% |
AI Visibility
ChatGPT
mentioned
Claude
mentioned
Perplexity
mentioned
Estimated presence rate
What ChatGPT says about Bain
Checked 19 days ago
“Bain & Company is a global management consulting firm that provides advisory services to businesses, nonprofits, and governments. Founded in 1973, Bain is one of the "Big Three" management consultancy firms, alongside McKinsey & Company and Boston Consulting Group (BCG). The firm…”
Findings
Missing H1 tag
Why it matters: Titles, descriptions and headings are the first things search engines and AI crawlers read to work out what a page is about.
4 image(s) missing alt attribute
Why it matters: Accessible markup (alt text, labels, landmarks) also makes a page easier for crawlers and AI agents to parse.
Meta description too long (170 chars)
May be truncated. Aim for 150-160 characters
24 image(s) missing alt text
Consider adding WebSite or WebPage schema
Why it matters: Structured data hands AI models and Google machine-readable facts about the brand — one of the clearest signals behind citations.
Page should contain a level-one heading
on-page SEO
75
structured data
100
accessibility
80
Industry ranking
SEO scores for the 3 Coaches & Consultants brands Surfaceable benchmarks weekly.
Full Coaches & Consultants benchmarkFAQ
Bain's current SEO score is 85/100, based on a Surfaceable audit covering technical SEO, on-page signals, Core Web Vitals, and schema markup.
Bain is mentioned by 3 of 3 AI platforms that answered in the latest check (ChatGPT, Claude, Perplexity), giving an estimated presence rate of 100%.
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