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AEO BenchmarksCoaches & Consultants

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Industry benchmarks — Coaches & Consultants

3 sites audited
76Avg SEO
0% have schema issues
% fail Core Web Vitals

Last updated: 30 June 2026

Sample audits

mckinsey.com50
bcg.com93
  • ·Title length is good
  • ·Meta description length is good
bain.com85
  • ·Title length is good
  • ·Meta description too long (170 chars)

The challenge

Why Coaches & Consultants struggle with AI visibility

Invisible to AI bots

Your ideal clients ask ChatGPT for coaches. You're not showing up. They find competitors instead.

SEO problems hidden away

Technical issues block AI from indexing your content. You don't know what's broken or how to fix it.

No AI strategy yet

You're optimizing for Google, but AI search is different. Your current SEO won't cut it for new AI platforms.

Losing clients to AI search

Prospects find other coaches through AI first. You're missing the fastest-growing search channel for your niche.

How it helps

How Surfaceable helps Coaches & Consultants

Audit your AI visibility

See exactly how ChatGPT, Claude, Gemini, and Perplexity surface your coaching business. Get a clear baseline today.

Fix technical SEO issues

Identify broken structured data, crawl errors, and indexing problems. Get step-by-step fixes to improve AI discoverability.

Attract AI-first clients

Optimize your website for AI search engines. Show up when prospects ask AI for coaches in your specialty.

Related industries

Brand benchmarks

7 companies benchmarked in this industry

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FAQ

Common questions

How does AI visibility differ from Google SEO?

AI platforms like ChatGPT use different ranking signals than Google. They prioritize content quality, topical authority, and structured data differently. Surfaceable shows you exactly what AI sees and how to optimize specifically for AI discovery, not just traditional search.

Can I see how I appear in ChatGPT right now?

Yes. Surfaceable's audit shows you exactly how your coaching business appears across ChatGPT, Claude, Gemini, and Perplexity. You'll see which content is being surfaced, how it's ranked, and what's missing from AI results.

What SEO issues does Surfaceable find?

We identify technical SEO problems that block AI indexing: missing structured data, crawl errors, poor content optimization, and indexing issues. Each finding includes specific, actionable fixes you can implement yourself or share with your developer.

How long does an AI visibility audit take?

Our full audit takes 5-10 minutes to run. You'll get a comprehensive report showing your AI visibility score, specific issues, and a prioritized roadmap to improve your presence across all major AI platforms.

Is this just for coaches, or can consultants use it too?

Surfaceable is built for both coaches and consultants. Whether you're a business coach, marketing consultant, health coach, or strategy advisor, we help you get found by AI clients searching for your specific expertise.

See where your coaches & consultants business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

Get started free