hubspot.com
Live audit data and AI mention tracking from Surfaceable. SEO audited 10 November 2026. AI snapshot checked 19 days ago.
Audit your site freeAudit results
Analysis
HubSpot scores 95/100 in our latest SEO audit of hubspot.com, ranking #2 of 3 B2B Software brands we benchmark, exactly level with the industry average. Its strongest area is accessibility (100/100) and its weakest is structured data (90/100).
The audit flagged 2 warning-level issues; the most important is “26 image(s) missing alt text”. 5 checks passed.
All 3 AI platforms that answered in the latest check mention HubSpot.
Its SEO score has held at 95 since tracking began on 19 October 2026.
Trend
Weekly checks since September 2026.
| Week of | SEO score |
|---|---|
| 19 Oct | 95 |
| 26 Oct | 95 |
| 9 Nov | 95 |
| Week of | AI presence rate |
|---|---|
| 28 Sept | 100% |
| 26 Oct | 100% |
AI Visibility
ChatGPT
mentioned
Claude
mentioned
Perplexity
mentioned
Estimated presence rate
What ChatGPT says about HubSpot
Checked 19 days ago
“HubSpot is a leading software company that provides a comprehensive suite of tools designed for inbound marketing, sales, customer service, and content management. Founded in 2006, HubSpot’s platform is built around the concept of attracting, engaging, and delighting customers, f…”
Findings
26 image(s) missing alt text
Why it matters: Titles, descriptions and headings are the first things search engines and AI crawlers read to work out what a page is about.
Product: missing 'offers'
Why it matters: Structured data hands AI models and Google machine-readable facts about the brand — one of the clearest signals behind citations.
on-page SEO
95
structured data
90
accessibility
100
Industry ranking
SEO scores for the 3 B2B Software brands Surfaceable benchmarks weekly.
Full B2B Software benchmarkFAQ
HubSpot's current SEO score is 95/100, based on a Surfaceable audit covering technical SEO, on-page signals, Core Web Vitals, and schema markup.
HubSpot is mentioned by 3 of 3 AI platforms that answered in the latest check (ChatGPT, Claude, Perplexity), giving an estimated presence rate of 100%.
Free to start. Audit your site in under 2 minutes and track your AI visibility weekly.
Get started free