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AEO BenchmarksDigital Agencies

Marketing & Creative

See how AI sees you

Understand your agency's visibility across ChatGPT, Claude, Gemini, and Perplexity.

Audit your site free

Industry benchmarks — Digital Agencies

3 sites audited
88Avg SEO
67% have schema issues
% fail Core Web Vitals

Last updated: 4 August 2026

Sample audits

wunderman.com78
  • ·Title too short (16 chars)
  • ·Missing meta description
dentsu.com92
  • ·Title too long (61 chars)
  • ·Meta description too long (176 chars)
havas.com95
  • ·Title length is good
  • ·Meta description too short (116 chars)

The challenge

Why Digital Agencies struggle with AI visibility

Invisible to AI systems

Your agency doesn't know how it appears in AI search results and recommendations to potential clients.

Missing AI traffic opportunity

While competitors capture visibility in ChatGPT and Claude, your agency remains undiscovered by AI users.

Technical SEO blind spots

You can't identify which SEO issues prevent AI models from crawling, indexing, and recommending your content.

No competitive intelligence

You lack visibility into how competitors rank and appear across AI platforms compared to your agency.

How it helps

How Surfaceable helps Digital Agencies

Agency SEO audits

Audit your own agency website for AI visibility and technical SEO issues. Benchmark against competitors in ChatGPT and Claude.

Client SEO strategy

Offer AI visibility audits as a premium service to clients. Identify and fix issues blocking AI discovery and recommendations.

Competitive analysis

Monitor how competing agencies appear across AI platforms. Understand positioning, content strategy, and technical advantages.

Related industries

Marketing AgenciesCoaches & ConsultantsSaaS Companies

Brand benchmarks

5 companies benchmarked in this industry

See all brands
Havas95
havas.com
Dentsu92
dentsu.com
Wunderman78
wunderman.com
Accenture Songpending
accenture.com
Kin + Cartapending
kinandcarta.com

FAQ

Common questions

How does Surfaceable measure AI visibility?

Surfaceable analyzes how your website appears in ChatGPT, Claude, Gemini, and Perplexity through technical audits, crawl data, and AI model behavior analysis. We identify which content is discoverable, how it ranks, and what SEO issues block visibility.

What technical SEO issues does Surfaceable detect?

We identify robots.txt blocks, noindex tags, crawl errors, structured data issues, page speed problems, mobile usability issues, and other factors that prevent AI models from accessing and recommending your content.

Can I audit my clients' websites too?

Yes. Surfaceable is designed for agencies to audit their own visibility and offer AI visibility audits as a service to clients. Create custom reports and track improvements over time.

How often should I run AI visibility audits?

We recommend monthly audits to track changes in AI visibility, monitor SEO fix effectiveness, and stay ahead of competitors. Real-time monitoring ensures you catch issues immediately.

Does Surfaceable replace traditional SEO tools?

No. Surfaceable complements traditional SEO tools by focusing specifically on AI visibility. Use it alongside your existing SEO platform to optimize for both Google and AI search engines.

See where your digital agencies business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

Get started free