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AEO BenchmarksMarketing Agencies

Marketing & Creative

Control your AI visibility now

Monitor how your clients rank across ChatGPT, Claude, Gemini, and Perplexity.

Audit your site free

Industry benchmarks — Marketing Agencies

3 sites audited
79Avg SEO
33% have schema issues
% fail Core Web Vitals

Last updated: 10 November 2026

Sample audits

ogilvy.com90
  • ·Title too short (6 chars)
  • ·Meta description too long (184 chars)
publicis.com50
wpengine.com98
  • ·2 image(s) missing alt text

The challenge

Why Marketing Agencies struggle with AI visibility

Invisible in AI search

Your clients disappear from AI-powered search results while competitors gain visibility.

AI bots can't find content

Technical SEO issues block AI crawlers from indexing and surfacing your client websites.

No AI visibility tracking

You can't measure or report on how clients appear across major AI platforms.

Lost traffic opportunity

Missing AI-generated answers means losing qualified traffic to agencies with better visibility.

How it helps

How Surfaceable helps Marketing Agencies

Audit client AI visibility

Scan how each client appears across ChatGPT, Claude, Gemini, and Perplexity in minutes. Identify gaps and opportunities instantly.

Fix technical SEO issues

Get actionable recommendations to optimize crawlability, indexability, and content structure for AI visibility.

Report and win renewals

Impress clients with AI visibility reports and metrics. Justify retainers with data-driven insights and competitive benchmarks.

Related industries

Digital AgenciesCoaches & ConsultantsEcommerce Brands

Brand benchmarks

5 companies benchmarked in this industry

See all brands
WP Engine98
wpengine.com
Ogilvy90
ogilvy.com
Publicis50
publicis.com
MediaCompending
mediacom.com
Iris Worldwidepending
iris-worldwide.com

FAQ

Common questions

How does Surfaceable check AI visibility?

Surfaceable queries ChatGPT, Claude, Gemini, and Perplexity for your client keywords and analyzes which websites appear in AI-generated responses. We also audit technical SEO factors that impact AI indexing and ranking.

Why should agencies care about AI visibility?

AI search is growing exponentially. Your clients need visibility in these platforms to capture traffic and stay competitive. Agencies that offer AI visibility management win more clients and higher retainers.

What technical issues does Surfaceable identify?

We audit robots.txt, meta tags, structured data, site speed, mobile optimization, and content quality factors that affect how AI crawlers index and rank your client websites.

Can I track AI visibility over time?

Yes. Surfaceable provides ongoing monitoring and historical data so you can track how client AI visibility changes with your optimizations and report progress to stakeholders.

How do I get started with my clients?

Sign up, enter your client domain, and run an audit in minutes. You'll get a detailed AI visibility report with recommendations. Add unlimited clients to your agency dashboard.

See where your marketing agencies business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

Get started free