aon.com
Live audit data and AI mention tracking from Surfaceable. SEO audited 10 November 2026. AI snapshot checked 4 days ago.
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Analysis
Aon scores 80/100 in our latest SEO audit of aon.com, ranking #3 of 3 Insurance Brokers brands we benchmark, 9 points below the industry average of 89. Its strongest area is structured data (90/100) and its weakest is accessibility (70/100).
The audit flagged 2 critical, 5 warning-level and 2 minor issues; the most important is “Zooming and scaling must not be disabled”. 1 check passed.
All 3 AI platforms that answered in the latest check mention Aon.
Its SEO score has held at 80 since tracking began on 19 October 2026.
Trend
Weekly checks since September 2026.
| Week of | SEO score |
|---|---|
| 19 Oct | 80 |
| 26 Oct | 80 |
| 9 Nov | 80 |
| Week of | AI presence rate |
|---|---|
| 7 Sept | 100% |
| 26 Oct | 100% |
| 9 Nov | 100% |
AI Visibility
ChatGPT
mentioned
Claude
mentioned
Perplexity
mentioned
Estimated presence rate
What ChatGPT says about Aon
Checked 4 days ago
“Aon plc is a global professional services firm that provides a range of risk, retirement, and health solutions. Founded in 1982 and headquartered in London, Aon operates in over 120 countries, making it one of the largest companies in its sector. What They Do: Risk Solu…”
Findings
Zooming and scaling must not be disabled
Why it matters: Accessible markup (alt text, labels, landmarks) also makes a page easier for crawlers and AI agents to parse.
1 form input(s) may be missing labels
Title too short (22 chars)
Aim for 50-60 characters
Why it matters: Titles, descriptions and headings are the first things search engines and AI crawlers read to work out what a page is about.
Meta description too short (43 chars)
Aim for 150-160 characters
Missing canonical URL
1 image(s) missing alt text
No structured data (JSON-LD) found
Why it matters: Structured data hands AI models and Google machine-readable facts about the brand — one of the clearest signals behind citations.
Consider adding WebSite or WebPage schema
Consider adding Organization or Person schema
on-page SEO
80
structured data
90
accessibility
70
Industry ranking
SEO scores for the 3 Insurance Brokers brands Surfaceable benchmarks weekly.
Full Insurance Brokers benchmarkFAQ
Aon's current SEO score is 80/100, based on a Surfaceable audit covering technical SEO, on-page signals, Core Web Vitals, and schema markup.
Aon is mentioned by 3 of 3 AI platforms that answered in the latest check (ChatGPT, Claude, Perplexity), giving an estimated presence rate of 100%.
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