marsh.com
Live audit data and AI mention tracking from Surfaceable. SEO audited 10 November 2026. AI snapshot checked 19 days ago.
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Analysis
Marsh scores 95/100 in our latest SEO audit of marsh.com, ranking #1 of 3 Insurance Brokers brands we benchmark, 6 points above the industry average of 89. Its strongest area is accessibility (100/100) and its weakest is structured data (90/100).
The audit flagged 2 warning-level and 2 minor issues; the most important is “Meta description too long (167 chars)”. 3 checks passed.
All 3 AI platforms that answered in the latest check mention Marsh.
Its SEO score has held at 95 since tracking began on 19 October 2026.
Trend
Weekly checks since October 2026.
| Week of | SEO score |
|---|---|
| 19 Oct | 95 |
| 26 Oct | 95 |
| 9 Nov | 95 |
| Week of | AI presence rate |
|---|---|
| 12 Oct | 100% |
| 26 Oct | 100% |
AI Visibility
ChatGPT
mentioned
Claude
mentioned
Perplexity
mentioned
Estimated presence rate
What ChatGPT says about Marsh
Checked 19 days ago
“Marsh is a large, global insurance broker and risk advisory firm that provides risk, insurance, and related consulting services to organizations and individuals in more than 130 countries. What they do Marsh’s core businesses and services include: Insur…”
Findings
Meta description too long (167 chars)
May be truncated. Aim for 150-160 characters
Why it matters: Titles, descriptions and headings are the first things search engines and AI crawlers read to work out what a page is about.
No structured data (JSON-LD) found
Why it matters: Structured data hands AI models and Google machine-readable facts about the brand — one of the clearest signals behind citations.
Consider adding WebSite or WebPage schema
Consider adding Organization or Person schema
on-page SEO
95
structured data
90
accessibility
100
Industry ranking
SEO scores for the 3 Insurance Brokers brands Surfaceable benchmarks weekly.
Full Insurance Brokers benchmarkFAQ
Marsh's current SEO score is 95/100, based on a Surfaceable audit covering technical SEO, on-page signals, Core Web Vitals, and schema markup.
Marsh is mentioned by 3 of 3 AI platforms that answered in the latest check (ChatGPT, Claude, Perplexity), giving an estimated presence rate of 100%.
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