Braze's SEO & AI Visibility

AI assistants like ChatGPT, Claude, Gemini, and Perplexity are increasingly where people go for product recommendations and buying decisions. When someone asks "what's the best tool in MarTech & Marketing Software?", the brands that get cited are the ones with strong AI visibility signals — not necessarily the ones with the highest Google rankings.

AI visibility is driven by structured data, high-quality content that answers real questions, authoritative backlinks, and consistent brand mentions across the web. Surfaceable measures all of these and tracks weekly whether AI platforms are mentioning your brand more or less over time.