Skip to main content
surfaceable
Log inSign up
AEO BenchmarksMedia & Publishing

Marketing & Creative

Own your AI visibility today

See exactly how media companies appear across AI search engines.

Audit your site free

Industry benchmarks — Media & Publishing

3 sites audited
88Avg SEO
67% have schema issues
% fail Core Web Vitals

Last updated: 4 August 2026

Sample audits

theguardian.com83
  • ·Title length is good
  • ·Meta description length is good
futureplc.com97
  • ·Title length is good
  • ·Meta description length is good
reachplc.com85
  • ·Title too short (4 chars)
  • ·Meta description too short (14 chars)

The challenge

Why Media & Publishing struggle with AI visibility

Invisible to AI search

Your content isn't indexed by ChatGPT, Claude, Gemini, or Perplexity. Lost traffic, lost revenue.

No bot access control

Can't manage which AI models crawl your site. Content scraped without permission or compensation.

Technical SEO blind spots

Missing robots.txt issues, crawl errors, and indexing problems specific to AI visibility.

Missed AI-driven revenue

Publishers losing monetization opportunities as readers shift to AI-powered search and chat.

How it helps

How Surfaceable helps Media & Publishing

Audit AI visibility gaps

Scan how your entire publication appears across four major AI platforms. Identify indexing and crawl issues instantly.

Fix technical SEO issues

Get actionable recommendations to improve crawlability, fix metadata, and optimize for AI search ranking.

Manage bot access policy

Control which AI models can access your content. Enforce licensing terms and protect your competitive advantage.

Related industries

Marketing AgenciesDigital AgenciesPR & Communications

Brand benchmarks

3 companies benchmarked in this industry

See all brands
Futureplc97
futureplc.com
Reachplc85
reachplc.com
Theguardian83
theguardian.com

FAQ

Common questions

How does Surfaceable track AI visibility?

We monitor how ChatGPT, Claude, Gemini, and Perplexity index and surface your content. Our platform shows exactly which articles appear in AI responses, crawl status, and technical issues blocking visibility.

Can we block AI models from scraping our content?

Yes. Surfaceable helps you implement robots.txt rules, manage User-Agent blocking, and enforce access policies per AI platform. You maintain control over your content distribution.

What SEO issues does Surfaceable detect?

We identify robots.txt errors, sitemap issues, metadata problems, crawl delays, and indexing failures specific to AI bots. Each issue includes fix recommendations tailored for media publishers.

How quickly will we see results?

Initial audit results appear within 24 hours. Technical fixes typically improve AI visibility within 1-2 weeks, depending on bot crawl frequency and the complexity of changes needed.

Is Surfaceable built for media companies?

Absolutely. We're purpose-built for publishers and media companies. Our platform addresses scale, multi-domain tracking, and the unique challenges of AI-driven content discovery and monetization.

See where your media & publishing business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

Get started free