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AEO BenchmarksPR & Communications

Marketing & Creative

Own your AI visibility today

See exactly how clients appear across ChatGPT, Claude, Gemini, and Perplexity.

Audit your site free

Industry benchmarks — PR & Communications

3 sites audited
88Avg SEO
67% have schema issues
% fail Core Web Vitals

Last updated: 30 June 2026

Sample audits

edelman.com75
  • ·Title too short (13 chars)
  • ·Missing meta description
brunswick.com90
  • ·Title length is good
  • ·Meta description length is good
webershandwick.com98
  • ·Title length is good
  • ·Meta description length is good

The challenge

Why PR & Communications struggle with AI visibility

Invisible to AI models

Your clients' content isn't showing up in AI responses, losing visibility and earned media opportunities.

No AI monitoring tools

Traditional SEO tools miss AI visibility. You can't audit or track performance where audiences increasingly search.

Technical SEO blindspots

Undetected crawlability issues prevent AI models from indexing and surfacing your clients' content reliably.

Lost competitive advantage

Competitors appear in AI summaries while your clients remain hidden, damaging brand authority and reach.

How it helps

How Surfaceable helps PR & Communications

Audit client AI visibility

Run comprehensive audits showing exactly where clients appear—or don't—across all major AI platforms monthly.

Fix technical SEO issues

Identify and resolve crawlability problems preventing AI models from discovering and surfacing client content.

Report to stakeholders

Demonstrate PR impact with clear AI visibility metrics, proving earned media value in the AI-first era.

Related industries

Marketing AgenciesDigital AgenciesMedia & Publishing

Brand benchmarks

5 companies benchmarked in this industry

See all brands
Webershandwick98
webershandwick.com
Brunswick90
brunswick.com
Edelman75
edelman.com
WPPpending
wpp.com
Omnicompending
omnicomgroup.com

FAQ

Common questions

How does Surfaceable track AI visibility?

We monitor how your clients' content appears in responses from ChatGPT, Claude, Gemini, and Perplexity using proprietary queries. You get weekly snapshots showing exact placements, citations, and visibility trends across all major AI platforms.

Can Surfaceable fix my SEO issues?

Yes. We identify technical SEO problems blocking AI indexing—like robots.txt errors, crawlability issues, and structured data gaps—then provide actionable fixes your dev team can implement quickly.

Is this different from traditional SEO tools?

Completely. Traditional tools track Google rankings. Surfaceable tracks AI visibility—a new earned media channel. Your clients can rank well on Google but remain invisible to ChatGPT and Perplexity without proper optimization.

How do I report this to clients?

Surfaceable generates branded reports showing AI visibility metrics, monthly trends, and competitive benchmarking. You can white-label reports or embed dashboards to demonstrate clear PR impact in the AI era.

Which AI platforms do you monitor?

We track ChatGPT, Claude, Gemini, and Perplexity—the four dominant AI search platforms where your audience increasingly gets information and recommendations.

See where your pr & communications business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

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