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AEO BenchmarksPR & Communications

Marketing & Creative

See your clients in AI

Monitor AI visibility across ChatGPT, Claude, Gemini, and Perplexity instantly.

Audit your site free

Industry benchmarks — PR & Communications

3 sites audited
88Avg SEO
67% have schema issues
% fail Core Web Vitals

Last updated: 10 November 2026

Sample audits

edelman.com75
  • ·Missing meta description
  • ·Missing viewport meta tag
brunswick.com90
  • ·1 image(s) missing alt attribute
  • ·5 image(s) missing alt text
webershandwick.com98
  • ·15 image(s) missing alt text

The challenge

Why PR & Communications struggle with AI visibility

Invisible in AI search

Your clients rank nowhere in AI models. No visibility, no earned media, no leads from generative AI.

Can't audit AI presence

No tools show how clients appear in ChatGPT, Claude, or Perplexity. Flying blind on AI visibility.

SEO issues block indexing

Technical problems prevent AI models from crawling and citing your client content properly.

Missing AI-driven opportunities

While competitors gain AI citations, your clients lose visibility and thought leadership positioning.

How it helps

How Surfaceable helps PR & Communications

Audit client AI visibility

Run instant audits showing exactly how each client appears across all major AI models. Identify gaps and opportunities.

Fix technical SEO blockers

Detect and resolve crawlability issues preventing AI models from finding and citing client content.

Report AI media value

Quantify AI citations and visibility in client reports. Prove earned media value in generative AI search results.

Related industries

Marketing AgenciesDigital AgenciesMedia & Publishing

Brand benchmarks

5 companies benchmarked in this industry

See all brands
Weber Shandwick98
webershandwick.com
Brunswick90
brunswick.com
Edelman75
edelman.com
WPPpending
wpp.com
Omnicompending
omnicomgroup.com

FAQ

Common questions

How does Surfaceable monitor AI visibility?

Surfaceable queries ChatGPT, Claude, Gemini, and Perplexity for your clients' topics and industries, then tracks where their content appears in AI responses. You get a complete visibility map across all major generative AI platforms.

What SEO issues does it detect?

Surfaceable identifies crawlability problems, robots.txt blocks, noindex tags, poor structured data, and other technical issues preventing AI models from indexing and citing your client content.

Can I track multiple clients?

Yes. Manage unlimited client profiles, run batch audits, and track AI visibility across your entire portfolio in one dashboard.

How often is AI visibility updated?

You can run audits on-demand or set up scheduled scans. AI model results update as generative AI systems re-crawl and re-index content.

Is this different from traditional SEO tools?

Yes. Traditional SEO tools track Google rankings. Surfaceable specifically monitors generative AI visibility—a completely new earned media channel for PR and communications teams.

See where your pr & communications business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

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