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AEO BenchmarksPR & Communications

Marketing & Creative

Control your AI visibility today

See exactly how clients appear across ChatGPT, Claude, Gemini, and Perplexity.

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Industry benchmarks — PR & Communications

3 sites audited
88Avg SEO
67% have schema issues
% fail Core Web Vitals

Last updated: 4 August 2026

Sample audits

edelman.com75
  • ·Title too short (13 chars)
  • ·Missing meta description
brunswick.com90
  • ·Title length is good
  • ·Meta description length is good
webershandwick.com98
  • ·Title length is good
  • ·Meta description length is good

The challenge

Why PR & Communications struggle with AI visibility

Invisible to AI models

Your clients' content doesn't appear in AI responses, losing visibility to millions of users daily.

No AI audit capability

PR teams lack tools to monitor AI visibility, making it impossible to prove earned media value.

Technical SEO gaps unknown

Hidden indexing and crawlability issues prevent AI models from discovering and surfacing client content.

Incomplete reporting metrics

Traditional PR analytics miss AI-driven visibility, leaving blind spots in campaign performance measurement.

How it helps

How Surfaceable helps PR & Communications

Earned media monitoring

Track where clients appear across AI platforms monthly. Prove AI visibility ROI in client reports and pitches.

Pre-launch SEO audits

Identify technical blockers before campaigns launch. Fix crawlability issues so AI models can index content.

Competitive intelligence

Monitor how competitors rank in AI responses. Benchmark AI visibility against industry peers and adjust strategy.

Related industries

Marketing AgenciesDigital AgenciesMedia & Publishing

Brand benchmarks

5 companies benchmarked in this industry

See all brands
Webershandwick98
webershandwick.com
Brunswick90
brunswick.com
Edelman75
edelman.com
WPPpending
wpp.com
Omnicompending
omnicomgroup.com

FAQ

Common questions

How does Surfaceable measure AI visibility?

Surfaceable queries ChatGPT, Claude, Gemini, and Perplexity with your target keywords, then analyzes whether your content appears in responses. We track rankings, answer types, and citation frequency across all four platforms.

Can we audit multiple client accounts?

Yes. Surfaceable supports unlimited client audits within a single dashboard. Track AI visibility across your entire portfolio and generate white-label reports for each client.

What SEO issues does Surfaceable detect?

We identify robots.txt blocks, noindex tags, crawlability errors, and indexing gaps that prevent AI models from discovering content. Our platform provides specific fixes for each issue.

How often should we run AI visibility audits?

We recommend monthly audits to track trends and measure campaign impact. Real-time monitoring is available for active campaigns or high-priority clients.

Does Surfaceable integrate with existing PR tools?

Surfaceable works alongside your current tech stack. Data exports support integration with reporting platforms, CRMs, and analytics tools used by PR teams.

See where your pr & communications business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

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