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AEO BenchmarksPR & Communications

Marketing & Creative

See your clients in AI

Monitor and optimize how your brand appears across ChatGPT, Claude, Gemini, and Perplexity.

Audit your site free

Industry benchmarks — PR & Communications

3 sites audited
88Avg SEO
67% have schema issues
% fail Core Web Vitals

Last updated: 8 September 2026

Sample audits

edelman.com75
  • ·Title too short (13 chars)
  • ·Missing meta description
brunswick.com90
  • ·Title length is good
  • ·Meta description length is good
webershandwick.com98
  • ·Title length is good
  • ·Meta description length is good

The challenge

Why PR & Communications struggle with AI visibility

Invisible in AI search

Your clients don't know if they're appearing in AI chatbots or what information is being shared about them.

No AI visibility control

You can't audit or influence how AI models represent your brand, clients, or earned media coverage.

Hidden technical SEO gaps

Technical issues blocking AI indexing go undetected, limiting visibility across ChatGPT, Claude, Gemini, Perplexity.

Missing AI visibility metrics

No way to track or report on AI visibility performance to clients as part of your PR and communications strategy.

How it helps

How Surfaceable helps PR & Communications

Monitor client AI presence

Track how your clients appear in ChatGPT, Claude, Gemini, and Perplexity to ensure accurate representation and earned media visibility.

Audit technical SEO issues

Identify and fix crawlability, indexing, and schema problems preventing your clients from appearing in AI search results.

Report AI visibility wins

Demonstrate PR impact by showing clients their AI visibility metrics, coverage mentions, and improvements over time.

Related industries

Marketing AgenciesDigital AgenciesMedia & Publishing

Brand benchmarks

5 companies benchmarked in this industry

See all brands
Webershandwick98
webershandwick.com
Brunswick90
brunswick.com
Edelman75
edelman.com
WPPpending
wpp.com
Omnicompending
omnicomgroup.com

FAQ

Common questions

How does Surfaceable track AI visibility?

Surfaceable queries ChatGPT, Claude, Gemini, and Perplexity for your brand and monitors how you appear in their responses. We also audit your technical SEO to identify issues affecting AI indexing and visibility.

Can we control what appears in AI chatbots?

While you can't directly control AI outputs, Surfaceable helps you fix technical SEO issues that improve indexing. We also show you what information AI models are using about your brand so you can optimize your digital presence.

Which AI platforms does Surfaceable cover?

Surfaceable monitors visibility across ChatGPT, Claude, Gemini, and Perplexity—the leading AI search and chatbot platforms your clients and audiences use daily.

How do we report AI visibility to clients?

Surfaceable provides dashboards and reports showing AI visibility metrics, coverage mentions, technical improvements, and trends over time. Perfect for demonstrating PR and communications impact.

Is this different from traditional SEO audits?

Yes. While traditional SEO focuses on Google rankings, AI visibility audits measure how your brand appears in ChatGPT, Claude, Gemini, and Perplexity—where your audience increasingly discovers information.

See where your pr & communications business stands.

Free to start. No credit card required. Audit your site in under 2 minutes.

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