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AEO BenchmarksPR & Communications

Marketing & Creative

Control your AI visibility today

Monitor and optimize how your clients appear across ChatGPT, Claude, Gemini, and Perplexity.

Audit your site free

Industry benchmarks — PR & Communications

3 sites audited
87Avg SEO
100% have schema issues
% fail Core Web Vitals

Last updated: 21 April 2026

Sample audits

edelman.com75
  • ·Title too short (13 chars)
  • ·Missing meta description
brunswick.com90
  • ·Title length is good
  • ·Meta description length is good
webershandwick.com95
  • ·Title length is good
  • ·Meta description length is good

The challenge

Why PR & Communications struggle with AI visibility

Invisible in AI search

Clients don't know if they're appearing in AI chatbots. You can't prove your PR impact.

AI chatbots miss content

Technical SEO issues prevent AI models from finding and citing your client's coverage and content.

No AI SEO insights

Traditional SEO tools ignore AI visibility. You're missing a critical channel for earned media.

Can't measure AI ROI

Without visibility data, you can't demonstrate how PR drives discovery in AI-powered search.

How it helps

How Surfaceable helps PR & Communications

Monitor AI visibility

Track how clients appear across four major AI models. Get weekly updates on visibility changes and coverage citations.

Audit technical SEO

Identify crawlability and indexation issues preventing AI models from finding client content and press mentions.

Prove PR impact

Show clients exactly where they appear in AI search results. Quantify earned media reach in the AI era.

Related industries

Marketing AgenciesDigital AgenciesMedia & Publishing

Brand benchmarks

5 companies benchmarked in this industry

See all brands
Webershandwick95
webershandwick.com
Brunswick90
brunswick.com
Edelman75
edelman.com
WPPpending
wpp.com
Omnicompending
omnicomgroup.com

FAQ

Common questions

How does Surfaceable track AI visibility?

Surfaceable queries ChatGPT, Claude, Gemini, and Perplexity for your clients' brand names and key topics. We monitor which results appear, track citations, and identify visibility trends over time. This gives you the same view your audience gets.

What SEO issues does Surfaceable detect?

We audit technical SEO factors that impact AI model crawlability: robots.txt rules, meta tags, structured data, indexation status, and content accessibility. We flag issues preventing AI models from discovering and citing your client's content.

Can I track multiple clients?

Yes. Surfaceable scales to manage visibility for your entire client portfolio. Set up monitoring for unlimited brands, track them all from one dashboard, and share insights with your team and clients.

How often is data updated?

AI visibility data is refreshed weekly. You'll see changes in how clients appear across models, new coverage citations, and trending topics. This cadence matches the pace of earned media and PR campaigns.

How do I use this in PR pitches?

Use Surfaceable data to show journalists and outlets how coverage reaches AI audiences. Demonstrate AI visibility as a key metric for earned media. Include visibility reports in client updates to prove PR ROI in the AI era.

See where your pr & communications business stands.

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