confused.com
Live audit data and AI mention tracking from Surfaceable. SEO audited pending. AI snapshot checked 13 days ago.
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AI Visibility
ChatGPT
mentioned
Claude
mentioned
Perplexity
mentioned
Estimated presence rate
What ChatGPT says about Confused.com
Checked 13 days ago
“Confused.com is a UK-based price comparison website that helps consumers find the best deals on various financial products and services, including car insurance, home insurance, travel insurance, life insurance, energy suppliers, and more. Founded in 2002, it was one of the first…”
Industry context
Confused.com is benchmarked in this industry.
Why it matters
AI assistants like ChatGPT, Claude, Gemini, and Perplexity are increasingly where people go for product recommendations and buying decisions. When someone asks "what's the best tool in Insurance Brokers?", the brands that get cited are the ones with strong AI visibility signals — not necessarily the ones with the highest Google rankings.
AI visibility is driven by structured data, high-quality content that answers real questions, authoritative backlinks, and consistent brand mentions across the web. Surfaceable measures all of these and tracks weekly whether AI platforms are mentioning your brand more or less over time.
FAQ
Confused.com's SEO score is pending — audited weekly.
Confused.com is mentioned by 3 of 3 AI platforms tracked (ChatGPT, Claude, Perplexity), giving an estimated presence rate of 100%.
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